YouTube begins “click-to-buy” advertising


Google have been struggling for ages with how to monetise YouTube but starting with music and videogame partners YouTube will now begin inserting click-to-buy links below select videos.

Right now these affiliate links connect to iTunes and Amazon but we’re told more are coming.

EA Sports – They’ve just won the game

Brilliant thinking from EA Sports here.

Levinator25, a Tiger Woods PGA Tour 08 player, posted a video on YouTube showing a new feature of the game: the “Jesus Shot”.

As a response to a fan video Tiger Woods and EA Sports demonstrate that the “glitch” Levinator25 thought he found in the game, is not a glitch at all.

This is the absolute genius ad from EA Sports:

Here’s the original Jesus Shot video:

It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

via Freshen Me Up

YouTube generation, say hello to Statler & Waldorf

The Muppets now have 4 dedicated YouTube channels, but these grumpy old fellas really used to make me laugh. They’re now on YouTube giving their “video response”.

Interests and Hobbies:
Heckling, hectoring, complaining, insulting and any unreasonable criticism that otherwise ruins it for others.

Merciless Piss-Take or Ultimate Homage. Shreds on YouTube

A topic titled Amazing Rare Def Leppard is gonna get clicked on right. I came across one and did. This was the video. Give this a couple of minutes to get going.. trust me.

Fantastic video from Def Leppard

The summary said “This is a Def Leppard Parody. I made it after I saw a lot of shreds on youtube like StSander and others did. So take it easy, it’s only a parody! Have Fun!”

The other Shreds are also way up there on the madness scale. Even better is that it reminded me to post the sublime Chris de Burger video from Cartel Communique.

Chris De Burger (Cartel Communique & v/vm)

Open up this link and check out the Related Links for other Shreds, including Led Zeppelin.

More about Shreds at

See the original Shreds which were pulled by YouTube after complaints of copyright infringement:

Advertising Trends Explained: Short of a creative idea? YouTube is your friend.

From YouTube to Brand X. It feels like it’s happening more and more. I’ve noticed quite a few ads whose concept is lifted almost wholesale from popular YouTube videos. Bursts of creativity in digital channels… re-appearing with higher production values, to sell products.

Here’s a video that was upload to YouTube in May 2006, and was circulated heavily around creative agencies.

Hyperactive by Lasse Gjertsen

Here’s 2 UK adverts airing on television at the moment:

1. Sacla Pesto Sauce (Unknown Agency)

2. Volkswagen Polo (DDB London) More info.

Spot any similarities?

This is another great music video which was massive and really did the rounds a while back.

Again, massive on the internet but pretty blatantly lifted wholesale for a Berocca TV Ad… the hangover tablets in the green tube.

Here It Goes Again by OK Go

3. Berocca (JWT)

How much of this stuff do you notice? Do you mind?

Is it giving agencies a bad name? Or is this part of the game?

Should I pack in my job as a producer and get on the creative bandwagon?

Add your thoughts to the comments…

How to win friends and influence people… on YouTube

Check out some of the comments on this vid. i fucking LOVE them!! haha

eurofyter3 (13 minutes ago)
lol iraq

MrSandman526 (50 minutes ago)
honestly….. this sucks

hvissotz (3 weeks ago)
epic fail.

icecreamdaddy (3 weeks ago)
ok.. that sucked ass!

casperzgfp (3 weeks ago)
im not being funny but this is the worst video ive ever seen. seriously

LegendaryAdrenaline (3 weeks ago)
you’re an idiot.

S4irus (3 weeks ago)
what is this shit?

pitzer (3 weeks ago)
what a retard