Internet + TV = The Battle for the Living Room

This month we’ve been thinking about how 2011 is shaping up for that 42” screen sitting quietly in the corner of your living room. Because when the likes of YouTube, Vimeo, Apple, and Google start focusing on delivering services for the tv… know something’s going on.

It’s not just the digital big boys either. A consortium of the BBC, ITV, Channel 4, Five and BT have developed YouView. A service that brings Freeview, and Internet catch-up and video on-demand services like BBC iPlayer, ITV Player, 4oD, Demand Five and SeeSaw, to your TV.

Don’t panic though. Here’s the blaggers guide.

YouTube ‘LeanBack’ and Vimeo ‘CouchMode’ lets anyone with a connected TV or modern web browser view and navigate web content using a simple interface with search functionality. They’re designed to start playing a personalised feed of videos in full screen mode and high definition as soon as you launch them.

Apple TV, Boxee, and YouView all offer services through an external box that you connect to the back of your TV. The services vary, but the general gist is the same. You rent and watch films and TV shows, stream content, watch YouTube videos, enjoy photos, music, and more.

Last up is Google TV which is available through an external box, but is also comes built-in as part of the new Sony Internet TV range. Google TV lets you find and record shows, run apps, and search and use the full web.

Obviously it opens up LOTS of questions and LOTS of opportunities for media owners and brands. It’ll be fascinating to watch this unfold over the next 6-12months. But one thing’s for sure. Your TV is about to get a monster kick up the arse. Exciting times.

YouTube Leanback – http://www.youtube.com/leanback
Vimeo Couchmode – http://vimeo.com/couchmode
YouView – http://www.youview.com/
Boxee – http://www.boxee.tv/
Apple TV – http://www.apple.com/appletv/
Google TV – http://www.google.com/tv

(A version of this comment first appeared in glue Isobar October Newsletter.)

Nice takeover example on Vimeo

Feels like an age since I wrote about a nice “MPU” or “expandable”. The online ad world has moved so fast and into so many different areas that it’s nice to see to a piece of work that restores my faith in the art. I love the craft in it.

Showing that Vimeo will let you get a bit creative on their site too here’s a nice “takeover”.

There’s no snazzy interactivity jut sit back, press play, and enjoy the animation/code razzle dazzle.

Screenshots:

vim1.png

Picture 7.png

Picture 8.png

To experience it properly you need to view it on Vimeo (hmmm. I’ve thought of a new ad format).

Right-click and it’ll help you figure out how they do it.

There’s a couple of little things missing, like a website link in the description underneath. Plus I’m not sure how people are finding it.

I find Vimeo a bit less social than YouTube. That’s not necessarily a bad thing on some occasions. But It’s made its way to me OK (3-times in fact) so I guess they’re doing something right!

Open it in a New Windowhttp://vimeo.com/9194146

Here’s the core video:

http://vimeo.com/moogaloop.swf?clip_id=9194146&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

“And Then There Was Salsa” from Frito Lay Dips on Vimeo.

Anyone know the agency?

Vimeo Goes Mobile. Adds HTML5 and 1080p

Vimeo have rolled out a shiny new mobile site – and yes it looks at gorgeous as website. All videos are served in H.264 goodness. I like the little touches, like the fact Vimeo removes the Safari “browser” shell. You’ll have to see what I mean for yourself.

Point your mobile to http://www.vimeo.com/m

The choice of H.264 encoding is significant because it means another prominent site is making video available in a non-Flash format. In a similar vein Vimeo also launched a beta of their new HTML5 player, and Google is now testing an HTML5 version of YouTube.

See and download the full gallery on posterous