TweetFuel. A new(ish) experiment from Stinkdigital

Tweetfuel from Stinkdigital on Vimeo.

TweetFuel is an Arduino-controlled experiment that uses the Nike+ FuelBand to measure the health of our Twitter account.

This is something I meant to write about a long time ago. I also wanted to write a detailed and smart post about how and why the project came about, what it’s meant to say about Stinkdigital, how we had to get Nike onboard because we do a lot of work for them, maybe share some details about how and why we simplified the site design to make it feel less like a ‘product’ launch, how we used HTML5/JS, Arduino, Python, and the coverage we got in FWA, FastCo Create, FastCo Design, and lots of other magazines and blogs.

But time has passed, it’s was launched almost 3 months ago now…. so all you really need to know is that we got it from concept to working prototype in 5 days.

Whenever someone follows, RTs or mentions @stinkdigital, our custom made motorized kit spins a mounted Nike+ FuelBand.

So far the video has had 24,100 plays — and I’m still super happy with it as a piece of work.

http://tweetfuel.stinkdigital.com/

Retweets count. (So do mentions.)

Twitter Reboot™

The annual social clean-up is in progress. I’ve already shut down my Posterous and Tumblr accounts to focus on my blog. Now it’s time to deal with Twitter.

I love Twitter. It covers such an incredible spectrum of information; but recently it’s begun to feel out of control. The signal-to-noise was wrong and stuff from people I cared about was being drowned out.

I started by unfollowing a few heavy/active users. But I enjoy a lot of the stuff they share so it didn’t feel massively practical. Then @sermad suggested I made more of lists. I created a few and moved a bunch of people over.

Great! But my timeline was still too noisy.

I tried unfollowing a few more people but couldn’t create a clear mental criteria in my head.

Take my friends and ex-colleagues at glue as an example. I don’t want 180+ people on my timeline, but once you start to add a few, you’re into a strange mental world of… If I add X, I should add Y, because we did X together. In the end I was trying to do something ridiculous like:

People I worked with for more than 4 years + that I regulary went out for beers with + that use Twitter regularly + but not so much that they drown everyone else out = Following.

It wasn’t working. I got frustrated.

So I went BIG and unfollowed everybody.

WOOHOO!!

It might’ve been a bit impulsive but it’s democratic and I can slowly add people back over time.

I have a nagging doubt though. It’s counter intuitive. Lists guarantee I see peoples stuff; but they think I’ve unfollowed them. Not great really. But I needed to wrestle control back of the timeline so I’ve taken the plunge.

I’m sure some people will unfollow me.

Or add me to Lists…

Twitter adds World Cup hashtag icons

This little thing popped up on Twitter recently. A small icon next to a hashtag. Kinda interesting and opens up lots of possibilities for them.

– Will they start to categorise more big events?
– Is this how Promoted Tweets might work?
– Shows group opinion well and makes the stream easier to scan read
– Rewards people that use the Twitter website instead of a 3rd party client

Nice touch from Twitter.

via

Google. The Beast

It’s so easy to forget about how much personal information we hand over to Google, Facebook, Twitter, etc. My mind was sharply focused again today when I read today that MySpace has taken a bold step and allowed a large quantity of bulk user data to be put up for sale.

The truth is that we really have no idea how these companies will use our data for in the future.

Here’s a video which makes Google look a bit scary.

http://vimeo.com/moogaloop.swf?clip_id=9925756&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

THE BEAST FILE: GOOGLE from Hungry Beast on Vimeo.