2010: A Year in Trends

YouTube Rewind 2010: The Year in Review.
http://www.youtube.com/rewind

YouTube have also launched Trends: a daily zeitgeist of YouTube.
http://youtube-trends.blogspot.com/

Google Zeitgeist 2010
http://www.google.com/intl/en/press/zeitgeist2010

Twitter 2010 Trends
http://yearinreview.twitter.com/trends/

Facebook 2010 Memology: Top Status Trends of the Year
http://blog.facebook.com/blog.php?post=466369142130

2011 trend predictions

I was asked to write a few words about 2011 for Marketing Magazine and Figaro Magazine. They’re bound to be wrong but here they are. The trends below are not new trends, but current trends that will become a lot more prevalent next year. No laughing at the back.

2011 will see the increased socialisation of media. TV and other mainstream media will continue to drive search and social activity. Facebook will continue to wow and frustrate. Google will hook up their services with a new social layer. Everything kicks off and brands become more fragmented.

Customers will continue to become more involved in creation as brands talk to them about what they really want and expect. Brand relationships become a form of self-expression.

There’ll be the return of campaign hubs using social plug-ins on a larger canvas with creative code as we tire of Facebook restrictions. Display advertising makes a comeback as Google gets behind it again. Facebook enters the same market. Display ads become bookmarkable and brands offer rewards and discounts for online or offline purchase.

In 2011, location matters. Brands must use digital to get smart about coupons, redemption, price check and group buying. Mobile web will also take off as we become weary of developing for multiple platforms and suffer app fatigue. HTML5 is our friend.

The ‘internet of things’ – in which the ordinary objects we encounter everyday are hooked up to the net – means channel thinking gets mixed up. Products, which can be photographed / scanned via your phone, let people ‘like’ them. Real and digital collide.

Installations and events will also take off. Chris Vernon of Saatchi & Saatchi thinks, “As cuts consume publicly funded art projects, there is great scope for advertisers to become patrons of the arts during the age of austerity” but it’ll be creative thinking rather than the latest technology that cuts through.

Everything is a Remix

Everything is a Remix is a four part series that investigates the history of remixing, sampling, stealing, transforming and how that mentality spills out of the context of music and into a wider mindset. You could even say that everything is a remix.

Everything is a Remix from Kirby Ferguson on Vimeo.

Can’t wait to see the others.

The Raoul Moat saga

Unless you’ve been living under a rock you might’ve noticed that a bloke called Raoul Moat has been running around trying to hide from the Police – after shooting his ex-girlfriend and her new boyfriend.  It’s a pretty dark tale of a ex-doorman who went off the rails massively.

However it’s been a pretty weird tale of how the “media” has covered it and handled it. I’m only touching on some of it here.

The Twitter community got on the case . @raoulontherun was set-up with the bio “2010 Hide and Seek Champion“. Twitter suspended the account really quickly. Apparently it’s ok to mock the USA’s worst ever ecological disaster but not a murderer on the run.

Anyway it all kicked off on Friday night when Raoul was spotted in Northumberland town of Rothbury. I picked it up about 7pm as Sky News and BBC News dispatched reporters and had gone to rolling news.

People were crying, Police armed response units were tearing around, the tension was palpable. However reporters were running around like lunatics sticking their microphones into the faces of people who were clearly incredibly upset. It was horrible.

I stuck with it for a bit – but in the end had to turn over. The “breaking reports” were meaningless. There was nothing to report because the situation was still unfolding and the Police didn’t want the media to get too close.

Repeatedly they were asked to stay inside their cars, or to move back, or to go indoors and stay away from the windows. They didn’t. The police even had to resort to this.

Anyway the madness didn’t stop there. England football legend and fellow troubled soul Paul Gascoigne turned up at the Police exclusion zone in Rothbruy claiming to be a friends of “Moatys”.

He had brought Raoul Moat a can of lager, some chicken, a mobile phone, dressing gown and a fishing rod. I shit you not.

He then got into a photographers car and did a radio interview on Real Radio Northeast.

Listen to the interview in full here. It’s pretty tragic.

Anyway, at around 1.15am Raoul Moat shot himself in the head. Possibly after being “tasered” by the Police.

Then this picture appeared on the BBC News homepage.

It’s like some sort of PhotoBomb! Massively inappropriate.

Looks like the ex-bodybuilder was the only one pumped up on steroids. Even the ITV News blurred this unfortunate gurn out on their main broadcast.

Can someone make sense of all this for me please? It’s all been very surreal.

I’m half expecting to see this in the newspapers on Monday morning: The Raoul Moat Memorial Edition “Cut Out and Keep” Party Mask.

Delia Derbyshire – 4 deck reel-to-reel beat matching

Carl Cox eat your heart out.

Delia Derbyshire was born in Coventry, England, in 1937. Educated at Coventry Grammar School and Girton College, Cambridge, where she was awarded a degree in mathematics and music.

In 1959, on approaching Decca records, Delia was told that the company did not employ women in their recording studios, so she went to work for the UN in Geneva before returning to London to work for music publishers Boosey & Hawkes.

In 1960 Delia joined the BBC as a trainee studio manager. She excelled in this field, but when it became apparent that the fledgling Radiophonic Workshop was under the same operational umbrella, she asked for an attachment there – an unheard of request, but one which was, nonetheless, granted.

Delia remained ‘temporarily attached’ for years, regularly deputising for the Head, and influencing many of her trainee colleagues.

A recent Guardian article called her ‘the unsung heroine of British electronic music’, probably because of the way her infectious enthusiasm subtly cross-pollinated the minds of many creative people.

She had exploratory encounters with Paul McCartney, Karlheinz Stockhausen, George Martin, Pink Floyd, Brian Jones, Anthony Newley, Ringo Starr and Harry Nilsson.

More about Delia:
http://www.delia-derbyshire.org/

A newly found dance track – 20 years ahead of its time:
http://news.bbc.co.uk/1/hi/entertainment/7512072.stm

Your Campaign On A Page

Love this campaign site SVT – a Swedish TV iPhone app.

Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.

Sounds like a lot but it works really well for this.

svt.jpg

The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.

Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.

http://www.dearstevejobs.com/

Update: Apple has just released the following statement:

The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”