Shiny Mass Marketing

I started reading Chris Brogans blog after I heard him speak at a conference in Brighton last year.

Here’s another gem that makes you stop and think.


McDonalds is pretty darned smart. You might have your reasons for not liking them. You might feel they’re antithetical to all you hold pure and dear. It doesn’t make them any less smart.

They are master marketers. They are business efficiency professionals. They are experience managers. They are savvy business people.

Instead of worrying about instore sales growth, they acquired several other brands that you barely even think about. Instead of worrying about what we say is important to us, nutrition-wise, they provide the few nutritious things we pretend to order while serving up the food we really want when we seek rapid delivery.

Their McCafe line might not be crushing it yet, but they have a horse in the race. Parents who bring their children to McDonalds aren’t making two window stops as often now. It’s another way to sell us into something we could use, quickly, affordably, and handily.

There is a very low personalization requirement at McDonalds. When we choose to eat there, we forego the cafe-shaped world and enter into the rapid delivery world, the “known” world. We know what we’ll get when we come there.

For every time I tell you that social media and customized personalization and cafe-shaped conversations are the way to go, remember that McDonalds continues to thrive, and that McDonalds is mass marketing at its shiniest, and that they are making billions and billions without even caring a lick about what I say the future will be.

Just for transparency, McDonalds used to be one of my accounts at Glue.

Here’s me at a shoot expressing my disappointment and despair at their marketing policies.. to the Head Honcho.


(I’m in jeans btw, not the running vest or the yellow and red suit)

Obama won… because of me


I know everyone’s talking about how amazing it is that Obama is going to be the next President so I’ll keep this short.

I think it’s an incredible landmark moment for so many reasons, but one thing that impressed me about the Obama campaign was it’s use of social media.

This was in my Twitter stream when i got home tonight.


I saved it.

Hyperconnectivity in 2010

A look at the world of brands, media, communication, technology and that in 2010.
2010: Entertainment and Communication from Faris Yakob on Vimeo.

There’s loads more great insights and thinking over at Faris’ blog.

Classical Music and Shining Eyes

TED talks are normally good, but this one is brilliant.

Since 1979, Benjamin Zander has been the conductor of the Boston Philharmonic. He’s known around the world as both a guest conductor and a speaker on leadership.

He has two passions: classical music and helping us all realise our untapped love for it; and by extension, our untapped love for all new possibilities, new experiences, new connections.

Inspiring stuff.