TFL look to Saville and Co. for their Optical Illusion TV ad

Transport for London ‘Illusions’ commercial.
Agency: M&C Saatchi
Credits: Peter Saville, Graham Fink, Mark Goodwin

There are two levels of contrast working in favor of the spot’s message:

1) The internal contrast of quietness and simplicity dramatically wrecked by the relative realism of the collision.

2) The contrast of this spot’s quietness and simplicity against the backdrop of contemporary advertising, which is decidedly unquiet and unsimple (on the whole).

– Peter Saville.