Making the Google Chrome Speed Tests

via youtube.com

More work for Google Chrome from the gang at BBH New York and 1st Avenue Machine.

Full copy and paste below if you really wanna nerd out.

(It’s worth it)

These speed tests were filmed at actual web page rendering times. If you’re interested in the technical details, read on. Equipment used:

– Computer: MacBook Pro laptop with Windows installed
– 15Mbps Internet connection.
– Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps
– Monitor: 24″ Asus: We had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, we flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process.

“Why does allrecipes.com in the potato gun sequence appear at once, and not the text first and images second? And why does it appear to render from bottom of the screen to the top?”

Chrome sends the rendered page to the video card buffer all at once, which is why allrecipes.com appears at once, and not with the text first and images second. Chrome actually paints the page from top to bottom, but to eliminate a shadow from the driver board, we had to flip the monitor upside down and set the system preferences in Windows to rotate everything 180 degrees, resulting in the page appearing to render from bottom to top.

“Why does the top one third of the page appear first on the weather.com page load?”

Sometimes only half the buffer gets filled before the video card sends its buffer over to the LCD panel. This is because Chrome on Windows uses GDI to draw, which does not do v-sync.

“The screen wipes are so smooth – how was that achieved?”

The screen wipes up in a gradated wipe because LCD pixels take around 10ms to flip and gradually change color.

And here’s the final film.

via youtube.com

The New PUMA Fuseproject – Packaging as Branding

http://www.youtube-nocookie.com/v/vwRulz8hPKI&hl=en_GB&fs=1&rel=0&hd=1

Really nice work by Yves Behar for Puma to reduce packaging waste.

“Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year,” Béhar tells FastCompany.com. “Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials.”

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

There’s no doubting the Green credentials and I was gonna get more wax lyrical. But then I read the comments on YouTube. Check out these 2 gems:

DJHELLO 21 months? To replace a box with a bag? I think Yves saw you coming

FCule 21 FUCKING MONTHS?!?!? Are you f kidding me.. jesus christ

Genius.

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Curious Displays

http://vimeo.com/moogaloop.swf?clip_id=9486977&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

Curious Displays from Julia Tsao on Vimeo.

Really interesting concept video by Julia Yu Tsao.

Loads more information about it on the project website here:
http://cargocollective.com/juliatsao#263179/Curious-Displays

Red Bull Stratos Project

http://www.youtube-nocookie.com/v/zfO7lXM9_hU&hl=en_US&fs=1&rel=0&hd=1

via youtube.com

stratos.jpg

Red Bull are at it again.

How do you top something like the Project X: Shaun White’s Secret Halfpipe.

You drop a man from the stratosphere in a pressurised suit.

Obviously.

Blurb below:

“The Red Bull Stratos science team has unveiled the first space suit ever to be produced by David Clark Company for a non-governmental space program. The team has also revealed the pressure helmet, which with the suit will serve as Felix Baumgartners sole life-support system when he steps off his capsule at 120,000 feet to attempt a record-breaking freefall from the edge of space.”

Another massive project. Kudos to Red Bull.

http://www.redbullstratos.com/

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IBM Color Sensitive Interactive Billboard

http://vimeo.com/moogaloop.swf?clip_id=10695851&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

Color Sensitive Interactive Billboard from milton cj on Vimeo.

I heard Adam Greenfield of Do projects talk at The Future of Advertising a few weeks back. (He’s worth checking out if you get chance).

One of the things he’s interested in is how advertising impacts the urban environment. And advertising as something that can calming and restful instead of fast cut and frenetic. (I’ve shorten and paraphrased him really badly here – sorry Adam).

It’s a really interesting field – so I like this sort of work.

Simple but engaging. Nice.

5x flat panel displays = pCubee 3D

http://www.youtube-nocookie.com/v/89OoXyuxTLM&hl=en_US&fs=1&rel=0&hd=1

via youtube.com

“Look at the shiny shiny cube….”

The smart people at the University of British Columbia have created a “personal cubic head-coupled 3D display that shows reactive 3D scenes”.

Basically it’s a box that adjusts to movements, and lets you interact with objects inside a virtual 3D world.

pCubee is made with five flat-panel screens that uses perspective-corrected rendering and real-time physics simulation to create compelling visualization and interaction techniques for 3D content.

Very clever. Very cool.

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