Categories
Social Technology

Do Good

DoGood.png

Replace your banners and turn everyday web browsing into donations that support green initiatives and movement for positive social change. Seen this tried before but this looks really nicely done.

http://dogoodhq.com/

Categories
Digital Social Technology

To Haiti With Love

Haiti.png

Nice digital art project to help build houses in Haiti.

http://www.tohaitiwithlove.co.uk/

Categories
Digital Technology Web

Introducing Google TV

via youtube.com

Categories
Social Technology

FIFA World Cup South Africa Fixtures 2010

Fifa2010.png

Starts soon.

So here’s a mega-handy feed for you iCal or whatever…

http://icalshare.com/calendars/3843

And here’s a good old table from the BBC.

http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/groups_and_teams

C’mon!!

Categories
Creative Design Digital Technology Visual

An installation where viewers become performers. Night Lights installation by YesYesNo

http://vimeo.com/moogaloop.swf?clip_id=8525186&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1

night lights from thesystemis on Vimeo.

YesYesNo have made an installation that does a bit more than just projecting on buildings. They let viewers become performers, by taking their body movements and amplifying them.

There’s 3 interaction types – body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones.

Looks like a lot of fun.

Full credits here – http://yesyesno.com/night-lights

Categories
Creative Funny Technology Visual

Balls of Steel. SAWSTOP in TimeWaaaaarp.

via

Categories
Advertising Creative Digital Technology Visual

Stark HUD Display 2020

http://vimeo.com/moogaloop.swf?clip_id=11158156&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

Stark Expo 2010: Fujikawa from PPC Interactive on Vimeo.

As shown at the Howard Stark 2010 Expo.

More Iron Man related niceness. Can I have mine now please?

There are LOADS more Iron Man 2 promo / viral / good bits here.

Definitely have a look: http://vimeo.com/ppcinteractive/videos

Categories
Advertising Creative Technology Web

Making the Google Chrome Speed Tests

via youtube.com

More work for Google Chrome from the gang at BBH New York and 1st Avenue Machine.

Full copy and paste below if you really wanna nerd out.

(It’s worth it)

These speed tests were filmed at actual web page rendering times. If you’re interested in the technical details, read on. Equipment used:

– Computer: MacBook Pro laptop with Windows installed
– 15Mbps Internet connection.
– Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps
– Monitor: 24″ Asus: We had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, we flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process.

“Why does allrecipes.com in the potato gun sequence appear at once, and not the text first and images second? And why does it appear to render from bottom of the screen to the top?”

Chrome sends the rendered page to the video card buffer all at once, which is why allrecipes.com appears at once, and not with the text first and images second. Chrome actually paints the page from top to bottom, but to eliminate a shadow from the driver board, we had to flip the monitor upside down and set the system preferences in Windows to rotate everything 180 degrees, resulting in the page appearing to render from bottom to top.

“Why does the top one third of the page appear first on the weather.com page load?”

Sometimes only half the buffer gets filled before the video card sends its buffer over to the LCD panel. This is because Chrome on Windows uses GDI to draw, which does not do v-sync.

“The screen wipes are so smooth – how was that achieved?”

The screen wipes up in a gradated wipe because LCD pixels take around 10ms to flip and gradually change color.

And here’s the final film.

via youtube.com

Categories
Advertising Creative Design Technology

The New PUMA Fuseproject – Packaging as Branding

http://www.youtube-nocookie.com/v/vwRulz8hPKI&hl=en_GB&fs=1&rel=0&hd=1

Really nice work by Yves Behar for Puma to reduce packaging waste.

“Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year,” Béhar tells FastCompany.com. “Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials.”

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

There’s no doubting the Green credentials and I was gonna get more wax lyrical. But then I read the comments on YouTube. Check out these 2 gems:

DJHELLO 21 months? To replace a box with a bag? I think Yves saw you coming

FCule 21 FUCKING MONTHS?!?!? Are you f kidding me.. jesus christ

Genius.

via