Star Wars ad for Currys & PC World Megastores – The Dark Side of Advertising

This Star Wars ad for ‘Currys & PC World Megastores’ broke last night during the X-Factor.

Created by M&C Saatchi for the Dixons group. It’s gorgeously shot and clearly it’s been created with fanboy love and attention to detail. They even got David Bailey to shoot the posters too. But I hate it.

These were magical characters from my youth. Timeless creations that battle evil in a universe far far away. I don’t want to see them bumbling around a retail superstore.

“R2D2, where are you?”

“Bo-Beep-Beep”

Ah he’s thinking about buying those Remington Hair Straighteners for Princess Leia.

What next..? Superman selling Santogen. The Wonder Women Tampax ad?

Maybe I’m taking it all too seriously, but I’m having my favourite childhood memories used against me to sell hairdryers and washing machines. This is a step too far.

I don’t even hold Graham Fink and the creative team (Orlando Warner and Steve Paskin) at M&C Saatchi responsible here. It’s their job to make this sort of thing happen. They were thinking big and they got away with it.

I hold Lucas Licensing fully responsible for protecting the magic of Star Wars and they have just destroyed any last bit of magic and credibility the franchise had.

Star Wars. You have jumped the shark. You are DEAD TO ME.

EDIT

After reading a few comments I want to make it clear that I don’t hate the execution of the ad itself. As I said it’s beautifully shot and the care and attention to detail shows. The music works and there’s more humour in there than Lucas managed in his most recent efforts. It’s about these once magical characters being used to sell tv’s and vacuum cleaners.

X-Wing GPS Targeting Computer

http://vimeo.com/moogaloop.swf?clip_id=14041462&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0

X-wing GPS Targeting Computer from Christopher Caleb on Vimeo.

Not massively practical. But very cool.

Built using Adobe AIR 2.5, Android 2.2 and some guidance from the force.

Full breakdown here – http://www.yeahbutisitflash.com/?p=1697

adidas Originals – Star Wars™ Cantina 2010

Sure the link is tenuous between Star Wars and adidas – but it’s nicely done and worth a look. I’ve watched it a few times trying to find to new sequences, effects shots, and joins.

A full list of the stars featuring is listed in the tags for the video:

David Beckham Daft Punk Snoop Dogg Franz Beckenbauer Noel Gallagher Ian Brown Ciara Jay Baruchel DJ Neil Armstrong Obi-Wan Kenobi Han Solo Cantina Greedo C-3PO R2-D2.

Dan Calladine also spotted that adidas are allowed to use the terms ‘FIFA’ and ‘World Cup’, unlike Nike. So overall this must’ve cost them quite a few quid..!!

This is really doing the rounds at the moment, so sorry if this is the 10th time you’ve seen it – but I like it.

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