Red Bull: The Art of FLIGHT

More branded snowboarding goodness from Red Bull. Blurb below: “The Art of FLIGHT” follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore as they dream up new global adventures and progress the sport to unimaginable levels. Brain Farm has gathered an arsenal of the mostContinue reading “Red Bull: The Art of FLIGHT”

Are you an After Hours Athlete? Puma Social, by Droga5

We all sat up and paid attention to this new work by Droga 5 for Puma. Love the strategy, the tone of the language and the look of the film. Executionally our only gripe was with the casting. They’re a bit too uber-hipster for our liking. (via) Have a look and see what you think. Blurb andContinue reading “Are you an After Hours Athlete? Puma Social, by Droga5”

Twitter adds World Cup hashtag icons

This little thing popped up on Twitter recently. A small icon next to a hashtag. Kinda interesting and opens up lots of possibilities for them. – Will they start to categorise more big events? – Is this how Promoted Tweets might work? – Shows group opinion well and makes the stream easier to scan readContinue reading “Twitter adds World Cup hashtag icons”

adidas Originals – Star Wars™ Cantina 2010

Sure the link is tenuous between Star Wars and adidas – but it’s nicely done and worth a look. I’ve watched it a few times trying to find to new sequences, effects shots, and joins. A full list of the stars featuring is listed in the tags for the video: David Beckham Daft Punk Snoop DoggContinue reading “adidas Originals – Star Wars™ Cantina 2010”

Terrace Tweets – Umbro FA Cup Final campaign

Terrace Tweets measures the support of football fans on Twitter. Mention your team or the FA cup in your tweets and watch your team’s support during the match. Nice idea / design / execution. Campaign on a page with a bit of product at the bottom. Have a look: http://terracetweets.umbro.com/ via

MP4-12C: Jenson Button and Lewis Hamilton test McLaren’s new road car

http://www.youtube-nocookie.com/v/NtGTxt30N94&hl=en_US&fs=1&rel=0 via youtube.com Ultimate job? Probably. Watch Lewis and Jenson put McLaren’s new MP4-12C through its paces at Goodwood race circuit. McLaren revealed the performance of its 1300 kg sportscar with the following figures; 0-200km/h in under 10 secs, 1/4 mile in around 11 seconds and top speed over 200mph.