Red Bull: The Art of FLIGHT

More branded snowboarding goodness from Red Bull.

Blurb below:

“The Art of FLIGHT” follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore as they dream up new global adventures and progress the sport to unimaginable levels.

Brain Farm has gathered an arsenal of the most advanced and progressive film making technology to bring the masses a snowboarding adventure of epic proportions. Filmed on location in Jackson Hole, Alaska, Chile, Aspen, Patagonia, British Columbia and more, FLIGHT brings the viewer along for the perfect blend of adventure/travel drama and high-energy snowboarding action. The Art of FLIGHT releases September 2011.

Epic

Are you an After Hours Athlete? Puma Social, by Droga5

We all sat up and paid attention to this new work by Droga 5 for Puma. Love the strategy, the tone of the language and the look of the film. Executionally our only gripe was with the casting. They’re a bit too uber-hipster for our liking. (via)

Have a look and see what you think.

Blurb and credits below.
PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about the playfulness in after hours sports. From ping-pong and foosball to darts and karaoke, we give a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull’s eye.

Head to puma.com/social to see all that PUMA Social has to offer!

Agency: Droga5, New York
Client: Puma
Creative Chairman: David Droga
Executive Creative Director: Ted Royer
Copywriter: Tim Gordon
Art Director: Amanda Clelland
Art Director: Jesse Juriga
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Cliff Lewis
Photographer: Aaron Farley
Photographer: Andy Bettles

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Twitter adds World Cup hashtag icons

This little thing popped up on Twitter recently. A small icon next to a hashtag. Kinda interesting and opens up lots of possibilities for them.

– Will they start to categorise more big events?
– Is this how Promoted Tweets might work?
– Shows group opinion well and makes the stream easier to scan read
– Rewards people that use the Twitter website instead of a 3rd party client

Nice touch from Twitter.

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adidas Originals – Star Wars™ Cantina 2010

Sure the link is tenuous between Star Wars and adidas – but it’s nicely done and worth a look. I’ve watched it a few times trying to find to new sequences, effects shots, and joins.

A full list of the stars featuring is listed in the tags for the video:

David Beckham Daft Punk Snoop Dogg Franz Beckenbauer Noel Gallagher Ian Brown Ciara Jay Baruchel DJ Neil Armstrong Obi-Wan Kenobi Han Solo Cantina Greedo C-3PO R2-D2.

Dan Calladine also spotted that adidas are allowed to use the terms ‘FIFA’ and ‘World Cup’, unlike Nike. So overall this must’ve cost them quite a few quid..!!

This is really doing the rounds at the moment, so sorry if this is the 10th time you’ve seen it – but I like it.

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Terrace Tweets – Umbro FA Cup Final campaign

terrace-tweets.png

Terrace Tweets measures the support of football fans on Twitter. Mention your team or the FA cup in your tweets and watch your team’s support during the match.

Nice idea / design / execution. Campaign on a page with a bit of product at the bottom.

Have a look:

http://terracetweets.umbro.com/

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