Sony promotes their youth targeted sat-nav range with animal-shaped cycle routes. Yep that’s right!
Sony Music has created a film in which footballers use their ball skills – instead of small plastic replica guitars – to control a specially created Guitar Hero style game. Why? To promote Kasabian’s single, Underdog… YouTube link. I love the technicians in this “Behind The Scenes..” YouTube link. via
Looks like Sony is finally fighting back against Apple and their iconic product design and advertising Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony’s earphones and literally mapped out the subway systems of London, NewContinue reading “New York by Walkman”
There’s been a lot of fuss kicked up recently about the new Bunnies ad from Fallon for Sony Bravia. The general gist is that an independent illustration agency submitted ideas to Passion Pictures; the animation house behind the bunnies; in 2002. There were a lot of similarities. You can read more about it here, andContinue reading “If it ain’t broke, don’t fix it. That Sony Bravia Bunnies ad and the Apple iMac.”