Sony promotes their youth targeted sat-nav range with animal-shaped cycle routes. Yep that’s right!
Sony Music has created a film in which footballers use their ball skills – instead of small plastic replica guitars – to control a specially created Guitar Hero style game. Why? To promote Kasabian’s single, Underdog…
I love the technicians in this “Behind The Scenes..”
Looks like Sony is finally fighting back against Apple and their iconic product design and advertising
Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton.
It’s a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. Now all Sony needs to do is apply that principle to its actual products.
There’s been a lot of fuss kicked up recently about the new Bunnies ad from Fallon for Sony Bravia. The general gist is that an independent illustration agency submitted ideas to Passion Pictures; the animation house behind the bunnies; in 2002. There were a lot of similarities.
You can read more about it here, and here’s the ad in question.
Turns out it’s not just the visuals that are in question. Turns out the music has already been used in another seminal ‘Colors’ commercial.
I love the iMac ad. It’s classic Apple. No specifications, just a beautifully shot selection of the new machines spinning around each other. Mind you, does that look familiar?
Remember kids: Recycle… The possibilities are endless!
The Rolling Stones – Rainbow [iMac Colors / Sony Bravia Bunnies]
Honeycut – Exodus Honey [iMac 2007]
Honeycut on Myspace