Advertising trends explained… via the BBC Creative Department

Here’s the new Radio 2 promo using the snazzy editing and sound production shown off by Hyperactive / VW Golf.

There’s also a new one circulating for Radio 1 (I think) going with the Minilogue / Carphone Warehouse hands moving pictures animation styleee. Keep an eye out for it.

Btw I’m not knocking them.. It’s kinda reassuring to know that someone at the Beeb still has an eye on nice creative output.