Waitrose using QR Codes on TV

Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad.

It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw).

Who on earth is going to do that normally?

The ad doesn’t bother to explain what the box-barcode-thing is either.

Interesting to add a mobile CTA but needs work.

EDIT:

David Boddington (Technical Director of Mobile Marketing agency Movement) has written a much more detailed post covering LOTS of issues it raises. It’s worth a read.

http://blog.the-bods.co.uk/2010/11/waitrose-includes-qr-code-in-tv-ad.html

Microsoft Gets Into Mobile Tagging

At CES Microsoft introduced Microsoft Tag, a system that enables users to instantly access mobile content,, videos, music, contact information, maps, social networks, promotions, etc. simply by pointing the device’s camera to a custom tag.

If this makes you think of QR codes, you’re not the only one.

Like QR codes, Microsoft Tags are unique two-dimensial codes that can be used to open URLs or multimedia files. The big difference is the technology behind it.

Tags doesn’t actually store any information, except for a unique ID which can fetch more data stored on Microsoft servers. That’s how they allow more information to be “attached”.

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They’ve already launched an iPhone app and a most other handsets have a mobile reader.

There’s loads more info over at  http://www.microsoft.com/tag/

via Techcrunch

Insider Marketing Tips: Part 1 – QR Codes

Pepsi is the first brand to put QR codes onto every can. To over-generalise… geeks know what QR codes are; normal people don’t.

As part of my soon to become legendary “insider guide to marketing”, here’s how to get the boring world of QR codes into the mainstream.

Kelly Brook, suggestive spray shots + tits.

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The ad guys will be mad at me letting this secret out.

via The Sun