Advertising blended with content – welcome “Embedded Advertising”

Just watch the first minute or so of the above clip, a Brits broadcast from online entertainment channel ITN. As product placement goes, you might think that Will Ferrell’s new film, Semi-Pro, had lucked in. Well, no. All of these references to Semi-Pro were actually added in to the broadcast digitally and, according to MirriAdContinue reading “Advertising blended with content – welcome “Embedded Advertising””