Facebook Places. What are the benefits for brands?

Facebook Places just became the No.1 in location based services. End of. For brands the opportunities are massive. You get all the nice bits of Foursquare (check-in, location data, feedback, competitions, redemption, vouchers, loyalty schemes, social gaming, etc) but with the 500 million people on Facebook. There’ll be loads of smart activity based around peopleContinue reading “Facebook Places. What are the benefits for brands?”