Facebook Places. What are the benefits for brands?

Facebook Places just became the No.1 in location based services. End of.

For brands the opportunities are massive. You get all the nice bits of Foursquare (check-in, location data, feedback, competitions, redemption, vouchers, loyalty schemes, social gaming, etc) but with the 500 million people on Facebook.

There’ll be loads of smart activity based around people ‘coming together’. Wearable technology will soon enable automatic check-in to stores. Deep and immersive social gaming becomes a reality. We all know what’s possible. But now the numbers make it exciting and viable.

Everything just became connected and the wider implications are big.

Each brand needs to think about what that means for them. But If you’re doing ‘digital stuff’ well and you’ve got a high street presence. Game on.

(A version of this comment first appeared in Marketing Magazine.)

Meanwhile, the UK waits….