ASICS NYC Marathon – Run With Ryan

Vitro conceived this video wall as part of its campaign for the New York City Marathon. It shows long distance runner Ryan Hall running at marathon speed across a tunnel in NYC’s Columbus Circle subway station – and challenges the public to keep up. Lets just say the pace is pretty quick…. via

IBM Color Sensitive Interactive Billboard

http://vimeo.com/moogaloop.swf?clip_id=10695851&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1 Color Sensitive Interactive Billboard from milton cj on Vimeo. I heard Adam Greenfield of Do projects talk at The Future of Advertising a few weeks back. (He’s worth checking out if you get chance). One of the things he’s interested in is how advertising impacts the urban environment. And advertising as something that canContinue reading “IBM Color Sensitive Interactive Billboard”

Hand From Above

http://vimeo.com/moogaloop.swf?clip_id=7042266&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff0179&fullscreen=1 Hand from Above from Chris O’Shea on Vimeo. Hand From Above is an interactive installation by Chris O’Shea. He was commissioned by Abandon Normal Devices and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network to create something for the BBC Big Screen. Hand From Above interacts with unsuspecting pedestrians,Continue reading “Hand From Above”

Sportpong

Paddles on your feet – but I’d still have a go… Sportpong is a mobile game which can be installed in locations of various dimensions both indoors and outdoors as the playing area is project on the ground. Here it is in action. http://vimeo.com/moogaloop.swf?clip_id=6140841&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=c9ff23&fullscreen=1 3 vs 2 Rorschach kids… from Sportpong on Vimeo. It’s aContinue reading “Sportpong”

Audi vs BMW. Let Battle Commence

This quick thinking from Juggernaut Advertising is proving good enough to make a local campaign for BMW Santa Monica go global. The cheeky response to an Audi campaign is spreading round agencies and car forums like wildfire. Audi Challenge BMW Riposte The Poster going up overnight Gotta love a good old advertising battle.