Categories
Advertising Creative Digital Social

ASICS NYC Marathon – Run With Ryan

Vitro conceived this video wall as part of its campaign for the New York City Marathon.

It shows long distance runner Ryan Hall running at marathon speed across a tunnel in NYC’s Columbus Circle subway station – and challenges the public to keep up.

Lets just say the pace is pretty quick….

via

Categories
Advertising Creative Digital Music Technology Visual

The Worlds Biggest Drum Machine

Propellerheads decided to build the world’s biggest drum machine.

Nice work but I’m sure they can get a bit more out of it in the future.

Categories
Advertising Creative Visual

The best street stencilling idea

Really like this – poignant and relevant to the location. Spotted by Martin Bailie

IMG00232-20100430-1133.jpg

Categories
Advertising Creative Digital Technology Visual

IBM Color Sensitive Interactive Billboard

http://vimeo.com/moogaloop.swf?clip_id=10695851&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

Color Sensitive Interactive Billboard from milton cj on Vimeo.

I heard Adam Greenfield of Do projects talk at The Future of Advertising a few weeks back. (He’s worth checking out if you get chance).

One of the things he’s interested in is how advertising impacts the urban environment. And advertising as something that can calming and restful instead of fast cut and frenetic. (I’ve shorten and paraphrased him really badly here – sorry Adam).

It’s a really interesting field – so I like this sort of work.

Simple but engaging. Nice.

Categories
Digital Technology Visual

Hand From Above

http://vimeo.com/moogaloop.swf?clip_id=7042266&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff0179&fullscreen=1

Hand from Above from Chris O’Shea on Vimeo.

Hand From Above is an interactive installation by Chris O’Shea. He was commissioned by Abandon Normal Devices and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network to create something for the BBC Big Screen. Hand From Above interacts with unsuspecting pedestrians, it can tickle, stretch, flick or remove entirely them on the big screen.

Chris used openFrameworks and OpenCV to build this software.

Follow http://twitter.com/chrisoshea for project updates

via

Categories
Creative Technology Visual

Sportpong

Paddles on your feet – but I’d still have a go…

Sportpong is a mobile game which can be installed in locations of various dimensions both indoors and outdoors as the playing area is project on the ground.

Sportpong-1.jpg

Here it is in action.

http://vimeo.com/moogaloop.swf?clip_id=6140841&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=c9ff23&fullscreen=1

3 vs 2 Rorschach kids… from Sportpong on Vimeo.

It’s a bit basic at the moment but you can rent Sportpong for or private and public events.

via Likecool

Categories
Advertising Creative

The Living Poster

YouTube link.

Categories
Advertising Creative

Bleeding Billboard

Colenso BBDO Auckland have created a road safety billboard that bleeds every time it rains.

Pretty terrifying – but the agency says there hasn’t been a fatality since.

bleeding-billboard-colenso-.jpg

bleeding-billboard-colenso2.jpg

YouTube link.

Categories
Advertising Creative

Audi vs BMW. Let Battle Commence

This quick thinking from Juggernaut Advertising is proving good enough to make a local campaign for BMW Santa Monica go global.

The cheeky response to an Audi campaign is spreading round agencies and car forums like wildfire.

Audi Challenge

3428480136_5f19995915.jpg.jpeg

BMW Riposte

3427671091_746e7f7231.jpg.jpeg

The Poster going up overnight

Gotta love a good old advertising battle.