Lovely example of video’s power to tell a story and send a message – particularly when embellished visually.
There need never be another iPhone commercial after this one — and it’s not one.
This video was filmed unannounced on Friday October 8, 2010 aboard the New York City B Train, over the Manhattan Bridge into Brooklyn and edited from 3 iPhone cameras. All footage is performed 100% live and executed in one take.
4.5m views and climbing.
Love this sort of stuff. Satisfies the creative and production sides of me.
Angus Kneale of The Mill NYC, the cast and crew give us an insight into the creation of the advert, which was filmed in New York and involved state of the art technology notably the Spydercam.
Two days after Obamas historic election Shockwave Beatbox took to the streets of NYC and made this.
Ahhhh.. restores your faith in people.