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Apple Creative Design Google Mobile Technology Visual

Meet Gboard: Search. GIFs. Emojis & more. Right from your keyboard

In 2014 a few of us had been talking about future surfaces and interfaces. There’d been some conversations about text as interface and other stuff. We’d played with the idea of using the keyboard as a space to try a little hack. But nothing had bitten, so we put it away in the top drawer.

In 2015 another project we’d been working on inspired a few people to take a fresh look. They made a Spark Card (a one-page slide that summarizes an idea) for a Google powered keyboard and called it Gboard. We sketched design concepts. Made mocks and thew together a quick prototype. People were into it. So we made a shiny deck and site, put a bow on it, and gave the idea to Google.

We then paused everything to focus on creating a new brand system for Google. You can read more about that here – but it meant we were heads down and went dark for months.

howitworksXL
Early concept sketches
tricks-XL
Early concept sketches

During that time a team in Mountain View starting looking at making a keyboard for iOS. Google had a great keyboard for Android and wanted to make something for iPhone users. We started talking and soon a small team from Creative Lab were out on the West Coast for a design sprint.

In a few months we had builds ready for Teamfood, Fishfood, Dogfood and shortly afterwards a production build ready to ship. We got our final Apple approvals and on Thursday May 12th we flipped the switch…. Gboard was live in the AppStore.

Google announced it:

Shared the videos on YouTube:

Press starting talking about the features:

gboard_gif_googleInYourKeyboard
Google in your keyboard
gboard_gif_regularSearch
Search in your keyboard
gboard_gif_emojiGifSearch
Emoji search, GIF search, Glide typing

And people seem to like it:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Early results look good:

– #1 in App Store
– 4.5★ rating from 3,500+ reviews
– 350k downloads on day 1 in US

I’m happy with this one. A new product from beginning to end, and supporting launch comms. A small team with a wide skill set came together to make something great. Love that. It would’ve been impossible to get it done without an amazing team. You know who you are. Thanks for the big effort. And to everyone who’s still reading… download, install, enjoy, we hope you like it.

Get it now in the App Store in English in the U.S., with more languages to come.

Links:
Apple AppStore
Official Google Blogpost
Launch Video (1.2m views)
YouTube Series (395k view)
Instagram Social Video (89k views)

More Reading:
Turning User Hacks into Product Insights (Great insights)

 

Categories
Advertising Creative Mobile Technology

Egg Timer iPhone app

Love this app for Kalles that tells you how to boil the perfect egg, but also puts a playlist together that, when finished, means your egg is ready. It’s a small thing but a really nice touch.

I see way too many apps that are packed with “things” and “features” that don’t do any of them very well. Much prefer this single focus / brilliant execution approach.

By CP+B Europe, the app has already been downloaded more than 50,000 times.

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Advertising Apple Creative Music Technology

iPhone Enabled: “Take Me Out” by Atomic Tom LIVE on NYC subway

There need never be another iPhone commercial after this one — and it’s not one.

This video was filmed unannounced on Friday October 8, 2010 aboard the New York City B Train, over the Manhattan Bridge into Brooklyn and edited from 3 iPhone cameras. All footage is performed 100% live and executed in one take.

4.5m views and climbing.

via

Categories
Apple Digital Mobile Technology

Trimensional: 3D Scanner for iPhone

This is a smart.

Trimensional uses both the screen and the front-facing camera on your iOS device, detecting patterns of light reflected off your face to build a true 3D model. More at: http://www.trimensional.com/

Categories
Creative Design Mobile Technology Visual

Augmented Reality Tech Demos

A lot of people think AR is dead and a bit of a dirty word, but there’s some interesting stuff appearing again.

Jekyll and Hyde Augmented Reality Book

Scrawl™ 3D iPhone drawing using multi-touch.

3D Drawing in Augmented Reality from String on Vimeo.

Add in untapped areas like mixed reality, outdoor experiences, events, and gaming; and I’m not so sure we should be writing it off just yet.

Categories
Advertising Creative Digital Mobile Social Technology

MINI Getaway Stockholm 2010

A game where you have to stay at least 50 metres away from everybody else in Stockholm playing. If you succeed, you win the new MINI Countryman. Simple.

Categories
Creative Digital Technology

iPhone + Card Reader = Square

Square lets you accept payments, everywhere. No contracts, monthly fees, or hidden costs.

Brilliant concept. Few security concerns. One to watch.

https://squareup.com/features

Categories
Creative Funny

Ultimate Inbox

via

Categories
Apple Design Digital Technology Visual

Very cool iPhone “Voice Control” alarm clock app

via youtube.com

I’m going to try this out later.

Interesting to go for completely voice / no-touch in an app, but I like the look of it.

via