Radio1 Inspiration Session

I recently did a lunchtime session with the lovely people at Radio 1. Here’s the highlights:

CAMPAIGNS / IDEAS

Fred Pretty: The Hidden Concert Series
Mishmash of tech on display here. Somehow it all comes together beautifully.

Nike: Take Mokum
Another nice combination of Facebook and real world events.

Mini Maps
Smart use of Google Maps and Facebook. Create a car and a map. Race with friends.

Volkswagen: Side Assist Office
Take a product feature and dramatise it. Smart branded utility from VW.

McDonalds: Interactive Pong
Nice campaign using HTML5 and geo-location instead of an app. Simple redemption too.

Heineken: Bluetooth Bottle Opener
A connected bottle opener that invites your friends over for a beer.

Google+ Demo
New site for Google+ with a very cool custom hack off the Maps API.
http://www.google.com/+/demo/

IKEA Lullaby
So many things I like I about this. Gorgeous HTML5 website, leading to branded content in Spotify and iTunes.
http://demo.fb.se/pr/ikea/lullabies/

 

INNOVATION / TECHNIQUES

X-Men First Class – NFC
Posterscope, Proxama, O2 and Nokia team up. The possibilities are HUGE!

Media_httpkkmobilemar_unenj

Daft Punk – Anatomy of a Mashup
The entire piece is composed from the latest HTML5 and CSS3 technology (canvas, audio, transforms & transitions).
http://daftpunk.themaninblue.com/

MIT Mood Meter
Isobar have already teamed up with MIT to look at applications for brands.

Androidify Dance
Kinect + Android avatar. Love it.

Aurasma
Object tracking non-QR AR for iPhone with multiple media (geo-located).

Paper Record Player
A paper record player wedding invitation.

Kinect Live Music Performance
Chris Vik uses Kinect with Ableton to control sound samples and produce an amazing live music performance.

YooToob Interactive Youtube Music Machine
Just use your keyboard. It’s the Youtube interactive music machine.

The Wheels Of Steel
Turntables in your browser with HTML5/CSS/JS and some Flash. Needs a kickass browser and machine. http://wheelsofsteel.net/

Human Jukebox
This man is an owner of an electronics store in Stockholm. He swallowed a custom-made wireless soundsystem. People then request a song over the internet.

Borg & McEnroe Play Doubles on YouTube
Separately, they are alright. But when played simultaneously, they interact perfectly.

The Verbalizer by Breakfast NY
Enhancing Google Voice Search. Smart. Fast. Etc.

Face Projection Mapping
Responsive projection mapping where everything is triggered by his face. Up close and personal.

Richti-Areal Augmented Reality Installation
iPad controlled projection mapping.

Video Time Machine
Handpicked popular culture from 1860 – 2011.

RobotFlaneur
The idea is simple: pick a city, and every 30 seconds it will take you to a random place and show you the Google StreetView image. Each view is not important. What’s interesting is if you leave it running and occasionally glance at it. You might recognise some views in some cities, otherwise there’s a lot of mundanity: suburbs, motorways, traffic signs. These are the grain of the city and vary wildly. /via Dentsu Blog.
http://robotflaneur.com/

Future Music
Really smart use of the Storify platform to continue the conversation.
http://storify.com/futuremusicmag.js

Phil Collins: Requirements
The site geolocates you, and updates the album artwork depending on the weather. London. 18º. No Jacket required.
http://www.philcollinsrequirements.com

 

CULTURE

Glasto 2011
Nice vid made from 1000s of photos.

Masterchef Synesthesia
Swede Mason steps up culture smash.

Three-Toed Sloth Crossing The Road In Costa Rica (Sloth’s Perspective)
What’s not to love?

Cat In Tanks
Love.

 

An installation where viewers become performers. Night Lights installation by YesYesNo

http://vimeo.com/moogaloop.swf?clip_id=8525186&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1

night lights from thesystemis on Vimeo.

YesYesNo have made an installation that does a bit more than just projecting on buildings. They let viewers become performers, by taking their body movements and amplifying them.

There’s 3 interaction types – body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones.

Looks like a lot of fun.

Full credits here – http://yesyesno.com/night-lights

TypeStar – a lyric visualiser by Scott Garner

http://vimeo.com/moogaloop.swf?clip_id=7881543&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=ffffff&fullscreen=1

TypeStar from Scott Garner on Vimeo.

Currently the sketch can be controlled via keyboard and mouse along with rough support for SMS control on laptops, iPhone control via OSCemote and oscP5, joystick control via proCONTROLL and midi controller support via proMIDI.

It’s available as Mac, Windows and Linux download.

via

Your Campaign On A Page

Love this campaign site SVT – a Swedish TV iPhone app.

Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.

Sounds like a lot but it works really well for this.

svt.jpg

The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.

Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.

http://www.dearstevejobs.com/

Update: Apple has just released the following statement:

The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”

The Particle Responsive Kinetic Sculpture v1.0 (aka Rave Machine)

http://vimeo.com/moogaloop.swf?clip_id=7907358&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=ff0179&fullscreen=1

The Particle v1.0 from Alex Posada on Vimeo.

“The Particle” is a kinetic sculpture that experiments with color, sound and movement.

A sensor monitoring system analyzes the users movements in the exhibition space. Around the space occupied by the sculpture defines a surround sound system that reacts and becomes one with the movement and light.

I’m ordering one for my house.

Kasabian Football Hero

Sony Music has created a film in which footballers use their ball skills – instead of small plastic replica guitars – to control a specially created Guitar Hero style game. Why? To promote Kasabian’s single, Underdog…

YouTube link.

I love the technicians in this “Behind The Scenes..”

YouTube link.

via