Nice campaign using a mashup of Twitter, Google Maps and real world prizes.
This little thing popped up on Twitter recently. A small icon next to a hashtag. Kinda interesting and opens up lots of possibilities for them.
– Will they start to categorise more big events?
– Is this how Promoted Tweets might work?
– Shows group opinion well and makes the stream easier to scan read
– Rewards people that use the Twitter website instead of a 3rd party client
Nice touch from Twitter.