Love this campaign site SVT – a Swedish TV iPhone app.
Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.
Sounds like a lot but it works really well for this.
The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.
Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.
Update: Apple has just released the following statement:
The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”
Smart campaign by Forsman & Bodenfors to promote a new Ikea store in Malmo, Sweden.
Enjoy the vid:
Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on Facebook to help create a bit of buzz for an online competition.
Users were drawn to a Facebook profile page for the store manager, who’d uploaded pictures of his new showrooms. People were told the first to tag their name on any item, would win it.
With the way tagging works on Facebook, the moment you tagged anything, everyone in your network instantly knew what was up for grabs! Subsequently, thousands and thousands of people were flooding the Facebook page.
Loving this from Ben Stiller.
Hey, this is my first “post”
Buzzwords thrown about willy-nilly with a great comedy delivery.
Ben Stiller asks Ryan Seacrest to “Tweet” about him
Looks like he’s planning to create content just for the web.
What a funny wee man.
There’s more funny shit going on at his Facebook and Twitter.
Great new design for the MoMA New York website.
To help visitors plan their visits, MoMA connects to your Facebook profile, scans it, analyses it and matches your preferences with the experiences currently offered at the museum.
You get back your personal recommendations that you can add to your profile and send to friends.
Turning pervious social media on its head: Dont create an app to go on Facebook, use Facebook to power and personalise your content.
I like it.
Take a look here.
You’re at an event. You meet a interesting person or some cool people.
Add the event to blinka.me after you’ve logged in with Facebook Connect and you can safely re-connect. Maybe you just want to add hotpots you visit a lot to see who else hangs out there.
New ad from Wonderbra by Publicis Conseil, Paris.
It’s been called genius and perfect – to stupid and totally sexist. What do you think?
This guy graduated with an MBA and arrived smack-bang in the middle of a job shredding recession. So what did he do?
To try to land a job at Microsoft he bought Facebook ads that specifically targeted employees of the companies he wanted to work for.
It cost him less than $50, and he got over 20 Microsoft employees to contact him offering to help.
I love the attention to detail in this.
View the larger image and have a read through the whole profile.
I like this cartoon and there’s some really nice stuff on the site. Now there’s the blurb:
Channel 4 have just launched a online channel for animation called 4mations. Backed by Channel 4, Aardman Animations and Lupus Films, this is just the start of the 4mations universe.
There’s more about it… and a Flash game called “Killing Kittens” over at Talent imitates, genius steals