Shiny Mass Marketing

I started reading Chris Brogans blog after I heard him speak at a conference in Brighton last year.

Here’s another gem that makes you stop and think.

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McDonalds is pretty darned smart. You might have your reasons for not liking them. You might feel they’re antithetical to all you hold pure and dear. It doesn’t make them any less smart.

They are master marketers. They are business efficiency professionals. They are experience managers. They are savvy business people.

Instead of worrying about instore sales growth, they acquired several other brands that you barely even think about. Instead of worrying about what we say is important to us, nutrition-wise, they provide the few nutritious things we pretend to order while serving up the food we really want when we seek rapid delivery.

Their McCafe line might not be crushing it yet, but they have a horse in the race. Parents who bring their children to McDonalds aren’t making two window stops as often now. It’s another way to sell us into something we could use, quickly, affordably, and handily.

There is a very low personalization requirement at McDonalds. When we choose to eat there, we forego the cafe-shaped world and enter into the rapid delivery world, the “known” world. We know what we’ll get when we come there.

For every time I tell you that social media and customized personalization and cafe-shaped conversations are the way to go, remember that McDonalds continues to thrive, and that McDonalds is mass marketing at its shiniest, and that they are making billions and billions without even caring a lick about what I say the future will be.

Just for transparency, McDonalds used to be one of my accounts at Glue.

Here’s me at a shoot expressing my disappointment and despair at their marketing policies.. to the Head Honcho.

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(I’m in jeans btw, not the running vest or the yellow and red suit)

Tell Your Digital Abusers To Back Off!

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Call out your abusers with these cards from That’s Not Cool.

Choose the one you want to download, email, or post to Facebook or Myspace.

There’s cards for:

– Textual harassment

– Privacy problems

– Picture pressure

– Constant instant messaging

– Mobile phone trouble

– Rumour spreading

Thru You. Kutiman Mixes YouTube

What you’re about to see is a mix of unrelated YouTube videos/clips edited to create totally new music.

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It’s already been picked up by Iain Tait at Poke and the guys at W+K London. But it’s so good it deserves to be shared with as many people as possible.

Check out all 8 tracks here.

As the W+K blog says:

Very occasionally, something comes along and makes us go “bastard! we wish we’d done that!”

Pretty inspiring stuff. Back to work to up our game…

Spotify. Share And Stream Music On Demand

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There’s been a lot of hype about Spotify recently, even how it could make the current iTunes music model obsolete. One of Spotify’s best features is the ability to share playlists between friends.

I’ve started using Spotify a lot more recently but this is great.

A user has posted his entire Spotified CD collection on his blog. He’s taken a photo of his entire CD collection and linked each jewel case to that artist in Spotify.

Several similarly-named sites have appeared offering you the chance to share your tastes with other users, and discover new music. It’s the new mixtape.

http://www.spotifylists.com/

http://spotylist.com/

http://www.spotifylist.com/

http://spotifyplaylists.co.uk/

http://www.spotyshare.com/

http://www.yourspotify.com/

You get the gist.

Download it here:
http://www.spotify.com/en/