Waitrose using QR Codes on TV

Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad.

It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw).

Who on earth is going to do that normally?

The ad doesn’t bother to explain what the box-barcode-thing is either.

Interesting to add a mobile CTA but needs work.

EDIT:

David Boddington (Technical Director of Mobile Marketing agency Movement) has written a much more detailed post covering LOTS of issues it raises. It’s worth a read.

http://blog.the-bods.co.uk/2010/11/waitrose-includes-qr-code-in-tv-ad.html

Some love for Toxi

Check out the incredible array of work made with the open source framework ‘Toxiclibs’.

2010 Showreel

toxiclibs showreel 2010 from postspectacular on Vimeo.

2009 Showreel

toxiclibs showreel 2009 from postspectacular on Vimeo.

Great work by Karsten Schmidt and the community.

toxiclibs is an independent, open source library collection for computational design tasks with Java & Processing (and soon other languages). After over 3.5 years of continuous development & refactoring, the collection consists of >25k lines of code, 270+ classes bundled into 8 libraries. The classes are purposefully kept fairly generic in order to maximize re-use in different contexts ranging from generative visuals, data visualization to architecture digital fabrication, use as teaching tool in these fields and more…

For more information please visit: www.toxiclibs.org

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The Week Everything Went INSTANT

Google Instant went live last week.

http://www.google.com

By the time I got in the office on Monday people had made all these:

1- YouTube Instant
http://ytinstant.com/

2- iTunes Instant
http://labs.stephenou.com/itunes

3- Google Maps Instant
http://hartlabs.net/instant_maps/

4- Google Instant Images
http://cdn.michaelhart.me/mh/instant_images/

But is it good for us:

Google Instant is trying to Kill Me, by Charlie Brooker
http://www.guardian.co.uk/commentisfree/2010/sep/13/charlie-brooker-google-in…

I wrote this… slowly.

FaceFlip – more fun with Chatroulette

http://vimeo.com/moogaloop.swf?clip_id=10191761&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

FaceFlip from Max Hawkins on Vimeo.

Nice bit of geekery here. I’ll try and leave Chatroulette alone now. I’m in danger of boring myself. 😉

The Worlds First AR Magician?

Magician, visualist, and technologist Marco Tempest shows off his work on “Magic Projection.”

YouTube link.

It’s interesting to see how a magician blends technology into his performance.

Early days yet, but I can’t wait to see how this develops.

Made / created with OpenFrameworks, OpenCV, Arduino, MacCam, PS3 Eyetoy camera, Wii engineering, IR tracking, MacBook Pro and a mobile projector.

Just a few bits then.

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