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Advertising Creative Digital Mobile Social Technology Visual

Waitrose using QR Codes on TV

Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad.

It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw).

Who on earth is going to do that normally?

The ad doesn’t bother to explain what the box-barcode-thing is either.

Interesting to add a mobile CTA but needs work.

EDIT:

David Boddington (Technical Director of Mobile Marketing agency Movement) has written a much more detailed post covering LOTS of issues it raises. It’s worth a read.

http://blog.the-bods.co.uk/2010/11/waitrose-includes-qr-code-in-tv-ad.html

Categories
Creative Digital Mobile Technology Visual

Mobile Login with Face & Voice Recognition

Logging into Twitter with your face from The Next Web on Vimeo.

Technology being developed at the University of Manchester, UK as part of a European project could make your phone a lot more secure by requiring both your face and your voice in order to log in to your favourite services.

Brilliant until somebody holds up a photo of you and plays back a recording.

Can’t remember who I got this from sorry.

Categories
Creative Design Digital Technology Visual

Some love for Toxi

Check out the incredible array of work made with the open source framework ‘Toxiclibs’.

2010 Showreel

toxiclibs showreel 2010 from postspectacular on Vimeo.

2009 Showreel

toxiclibs showreel 2009 from postspectacular on Vimeo.

Great work by Karsten Schmidt and the community.

toxiclibs is an independent, open source library collection for computational design tasks with Java & Processing (and soon other languages). After over 3.5 years of continuous development & refactoring, the collection consists of >25k lines of code, 270+ classes bundled into 8 libraries. The classes are purposefully kept fairly generic in order to maximize re-use in different contexts ranging from generative visuals, data visualization to architecture digital fabrication, use as teaching tool in these fields and more…

For more information please visit: www.toxiclibs.org

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Categories
Design Digital Social Technology Visual Web

The Week Everything Went INSTANT

Google Instant went live last week.

http://www.google.com

By the time I got in the office on Monday people had made all these:

1- YouTube Instant
http://ytinstant.com/

2- iTunes Instant
http://labs.stephenou.com/itunes

3- Google Maps Instant
http://hartlabs.net/instant_maps/

4- Google Instant Images
http://cdn.michaelhart.me/mh/instant_images/

But is it good for us:

Google Instant is trying to Kill Me, by Charlie Brooker
http://www.guardian.co.uk/commentisfree/2010/sep/13/charlie-brooker-google-in…

I wrote this… slowly.

Categories
Creative Funny Technology Visual Web

FaceFlip – more fun with Chatroulette

http://vimeo.com/moogaloop.swf?clip_id=10191761&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

FaceFlip from Max Hawkins on Vimeo.

Nice bit of geekery here. I’ll try and leave Chatroulette alone now. I’m in danger of boring myself. 😉

Categories
Funny Technology Web

Codeorgan. Make your site musical

Stick in your URL. Codeorgan analyses the <body> content. Does some clever stuff. Then plays back a musical interpretation of your content.

Give it a go: http://www.codeorgan.com/

My song sounded a bit weird. Bad content I reckon.

See and download the full gallery on posterous

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Categories
Creative Digital Technology Visual

The Worlds First AR Magician?

Magician, visualist, and technologist Marco Tempest shows off his work on “Magic Projection.”

YouTube link.

It’s interesting to see how a magician blends technology into his performance.

Early days yet, but I can’t wait to see how this develops.

Made / created with OpenFrameworks, OpenCV, Arduino, MacCam, PS3 Eyetoy camera, Wii engineering, IR tracking, MacBook Pro and a mobile projector.

Just a few bits then.

via

Categories
Creative Digital Technology Web

Create Poetry with Twitter Magnets

magnet1.png

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magnetme.png

Think 140 character fridge magnets.

Visit twittermagnets.com to submit your own poetry.

Submit your creation to twitter.com/twittermagnets.

Lovely.

Categories
Creative Technology Visual

Browser Scrollbar Experiment

Reacts to you mouse. Works in Safari 4 and Chrome.

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Have a go for yourself:

http://the389.com/works/scrollbars/