Been out for a little while now but I really like it. A crack team travels the world, partnering with local communities to rejuvenate areas of urban decay
Red Bull are at it again.
How do you top something like the Project X: Shaun White’s Secret Halfpipe.
You drop a man from the stratosphere in a pressurised suit.
“The Red Bull Stratos science team has unveiled the first space suit ever to be produced by David Clark Company for a non-governmental space program. The team has also revealed the pressure helmet, which with the suit will serve as Felix Baumgartners sole life-support system when he steps off his capsule at 120,000 feet to attempt a record-breaking freefall from the edge of space.”
Another massive project. Kudos to Red Bull.
Love this campaign site SVT – a Swedish TV iPhone app.
Everything on a single page – campaign idea, open letter to steve job, video product demo, selection of screenshots, pre-filled twitter message and feed, twingly and facebook feeds, live video streaming from Apple HQ (I’m assuming it’s spoofed), click “Ya” to announce approval if you’re Steve Jobs, “Ya” ticker and Youtube webcam “Ya” uploads.
Sounds like a lot but it works really well for this.
The kicker is that it turns out that the approval campaign is a PR stunt – the app was only submitted the day before it all broke. Not many people will know that. But Apple will.
Wonder if SVT might find themselves having a few ‘approval difficulties’ for this one.
Update: Apple has just released the following statement:
The SVT app was just submitted for App Store approval today. We look forward to reviewing it as part of the normal review process in hopes that it may soon join the more than 100,000 apps already on the App Store.”
As clicks on banners diminish, the challenge for agencies is to find new and interesting ways of engaging people in their different spaces. Recently there’s been a definite move towards taking an application / service and wrapping a creative experience around it.
I’ve picked out 3 new(ish) bits that I’ve spotted… all using services provided by Google.
1 – Google Wave
Launched on a wave of hype (geddit), with people scrambling on Twitter to get invites. Google Wave is meant to be a gamechanger. I got an invite. It’s not that great with only 5 people to talk to.
To show off the potential power of Wave – Joe Sabia (a person who may have a bit too much time on his hands) recreated Samuel L Jacksons’ epic Ezekiel 25:17 speech from Pulp Fiction.
Have a look at this:
2 – Google Maps
Next up is a nice hack of Google Maps. The Editors created a microsite where you whizz around London finding places of interest to them, unlocking content from the new album as you go along.
This kind of stuff used to be mindblowing but there were some interesting comments on Adverblog about it.
I very much like the idea of integrating real and virtual life. But to be honest, my feeling about this execution is “smart, cool, well done” but not “wow” in the sense that this kind of wise approach to digital tools should be the norm (and maybe it’s beginning to be the norm) and not the “wow” exception. What do you think?
I feel the same way. Nicely done, enjoyable, but lacks some of the wow.
However since 14th October, when the campaign went live, 35,000 people have engaged with the app. What’s more, each visitor has spent an average three and a half minutes interacting with it, dipping in and out of an average number of three tracks.
Have a look for yourself:
3 – YouTube
As Google continues to try and monetise YouTube, opportunities to do something a bit different are popping up regularly. To highlight what’s possible Google Creative Labs send out a doc called 87 Cool Things.
Spend some time looking through this. It’s bound to trigger some ideas:
87 cool things, even a few from us. (Google Docs link)
So there you have it.
I’ve written this pretty quickly so haven’t had time to fully expand on all the ideas, but if you’ve read this site a bit you’ll be used to that.
An hour after I posted this, Tom Ajello from Poke NY sent this link round Twitter.
Goolery: A Gallery of awesome Google-related projects from around the world
So there you have it. Blogs and twitter picked it up, over 80 tweets were sent, and he got the cut through.
It’s not something that anyone can do again. But he get their attention and seems to have the skills to back it all up.
Interview with Alex Bogusky.
Bit more about his effort here – http://thisischriskahle.com/projects/cpbtweet/
I’m really into the new Umbro site.
Straight away the brand feels fresher and more relevant.
All strategy, creative ideas, concept development is by Anomaly, who worked with Rokkan on the main framework. The England work is by Perfect Fools, and the Speciali customisation is by my friends over at Enjoy This.
Here’s my Kinseltown FC boot made with the Speciali customisation.
Talking to Justin and Fraser I know they got this bit out in about 2 weeks which is an amazing effort. (And not one they want to repeat haha).
Siteinspire also caught up with Paul Graham of the creative agency, Anomaly London to find out more about the fantastic new website for sports brand, Umbro. Read the interview.
Agency info via FormFiftyFive.
Top marks all round.
New site design in full:
This is a Contagious Magazine article about Radiohead and their continuing experimentation with technology and music.
Dear me, this is clever. Radiohead have now entered the next phase of a long-running metamorphosis, from mere musicians to expert manipulators of the technologies and narratives that underpin the internet.
Two years ago, they released a full length album (‘In Rainbows’) online and asked fans to pay what they thought it was worth. This weekend, they kept the indie masses hanging in anticipation of a new EP, one week after frontman Thom Yorke’s declaration that ‘doing another album would kill us’ was reported everywhere from Twitter to NBC (further proof that the band have transcended the norms of musical notoriety).
By seeding cryptic content and allowing the fans to do the digging, Radiohead were effectively running their own Alternate Reality Game: a treasure hunt in which collaborators work together to solve a series of clues and get to the end of the game.
This is bloody complicated, so we’re giving it to you in list format. Hold onto your hats!
1) What appeared to be a new Radiohead track was posted to file sharing site what.cd. The track, ‘These Are My Twisted Words’, quickly spread, racking up something like 200,000 views on YouTube alone in three days. (Note: this does not take into account actual downloads of the track. Listen here.)
2) With the audio file on what.cd was what is know as an .nfo file: a small text document which contains information about the crew that released it as well as the band itself. This particular .nfo file not only listed Radiohead as the artist, it also contained the following cryptic few lines: ‘i just wanted to reassure readers that following representations / seeking confirmation / that before your very eyes / behind the wall of ice / that the box is not under threat / however they are set to remove / other boxes / in fact i have the list in front of me / i went to a briefing on their plans / and challenged them to tell me / exactly what the cost would be’ (Check the ascii out here.)
3) The ‘Wall of Ice’ referred to in the description and further down the note was taken to be a reference to a cartoon from popular webcomic xkcd, in which a stick figure announces: ‘Dear Sony, Microsoft, the MPAA, the RIAA, and Apple: Let’s make a deal. You stop trying to tell me where, when and how I play my movies and music, and I won’t crush your homes under my inexorably advancing wall of ice.’ (See it here.)
Knowing how fond Radiohead are of digital rights management (not at all), this was taken by excited fans as evidence of a new EP entitled ‘Wall of Ice’ to be released the following day, on the 17th August. The more eagle-eyed had spotted this date in the .nfo file. (NB. This is also the day that Radiohead’s old and vilified label EMI had decided to rerelease the band’s back catalogue in the name of callous profiteering. Coincidence? Probably not.)
4) Fans note the URL www.wallofice.com points to Radiohead’s own W.A.S.T.E. site. Several music journalists hyperventilate.
5) A slight abate in momentum when it is realized that www.wallofice.com had been hastily registered by some random in the Netherlands, and may in fact have nothing to do with the band. Excellent opportunism from the Dutch.
6) A swift return to hysteria when an odd image appearing to represent two twisted trees appears on W.A.S.T.E. The image is also clearly recognizable in the text document accompanying the file download.
7) Radiohead guitarist Jonny Greenwood pops up on www.radiohead.com to announce the arrival of the new song, the one that everybody had already. ‘There’s other stuff in various states of completion, but this is one we’ve been practicing, and which we’ll probably play at this summer’s concerts.’ Boo!
8) However! The zip file which Radiohead have released contains not only the song and the digital credit sheet, but also an album cover PDF. The PDF is a sequence of several images (including the twisted trees) and comes with these directions:
‘This is an artwork to accompany the audio file. We suggest you print these images out on tracing paper. Use at least 80gsm tracing paper or your printer will eat it as we discovered. You could put them in any order that pleases you.’
What does this mean? There is more symbolism in the images? That more tracks can be unlocked? That Radiohead are on a mission to rid the world of printers through the canny destructive mechanism of tracing paper?
WE JUST DON’T KNOW.
However, we do know this. ‘Wall of Ice’ is not only an exercise in crowd manipulation, it’s a genuine acknowledgement of the way in which the music industry now works, and one in the eye to the archaic and crumbling systems from which Radiohead have struggled to liberate themselves. The band is fast becoming as synonymous with technological mischief as they are with music, and for that. we can only salute them.
As one blogger put it, ‘they make it fun to be a nerd’.
What do you think?
Not bad eh. Leagues ahead of most.
Copy + paste via Contagious Magazine.
The lid is slowly lifting on TR2N – now officially renamed “Tron Legacy”.
Disney just released the test footage, originally leaked from Comic-Con in 2008, in HD. They also released some concept art and begun a buzz campaign.
Here’s the official teaser.
Here’s the concept art video.
And some concept art stills.
Here’s the details behind the viral stunt:
Buzz for the effort started several days before the convention, when sites like FirstShowing.net “mysteriously received two tokens for Flynn’s Arcade,” a key location from the original ’80s sci-fi classic starring Jeff Bridges. The tokens and other digital breadcrumbs led bloggers to a site called Flynn Lives, where an online counter told viewers to meet at a certain cul-de-sac in San Diego Thursday night.
Those who turned out got to take part in a blacklight scavenger hunt, something that’s both fun and thematically relevant to the aesthetics of the first Tron.
Soon they had discovered a re-creation of Flynn’s Arcade, where a secret room held the biggest prize of all: a real-life lightcycle from the new movie (shown above), accompanied by some of Daft Punk’s musical score. Hopefully this smart, inclusive delivery will get through to people who still think “viral marketing” means inventing a lame catchphrase or lamer fake Web site and pummeling the Internet with it.
And here’s what was behind Flynn’s Arcade.
An actual Lightcycle.
Quote – “This is fucking awesome”.
Plus.. Daft Punk are working on the music score, and Digital Domain are on VFX duty. I can’t wait to see this in IMAX 3D.
See the Directors showreel and read the original post here: TR2N: Updating an icon.