Toyota Auris Hybrid: ‘Get Your Energy Back’ 3D projection mapping

I don’t usually blog about glue work so I hope you don’t mind this little self indulgence. glue Isobar have created this campaign for the new Toyota Auris with Hybrid Synergy Drive (HSD). The car recycles energy as you drive – hence “Get Your Energy Back” – and we’re using projection mapping to bring to lifeContinue reading “Toyota Auris Hybrid: ‘Get Your Energy Back’ 3D projection mapping”

TITANIC II. A nice bit franchise jacking

People hear Titanic II and think “sequel”. They charge to watch Official Trailer without reading anything about it. They see this and fury ensues. The film is by Asylum who are also responsible for such giants as #1 Cheerleader Camp where “a pair of horny college guys get summer jobs at a sexy cheerleader camp”. Some of their other titlesContinue reading “TITANIC II. A nice bit franchise jacking”

The Story of Adi Dassler

Wow wow wow… Read the blurb below to see why. http://vimeo.com/moogaloop.swf?clip_id=4882080&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=ff0179&fullscreen=1 The story of Adi Dassler from Dario Nucci on Vimeo. This is the story of Adi Dassler, founder of adidas and one of the world’s most original thinkers. Set entirely in his workshop, this stop frame animation recounts some of his most important inventionsContinue reading “The Story of Adi Dassler”

IKEA Response To Blacklash

After 50 years of using the iconic Futura typeface, IKEA has made a switch to Verdana, As you can imagine outrage and outcry followed. This is the absolutely brilliant response from IKEA: We’re surprised, but I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think theContinue reading “IKEA Response To Blacklash”

Awesome film posters with brand integration

I went to see Quantum Of Solace last week but found myself getting massively frustrated watching scenes from the film in ads for a shit watch and a crap phone just before the start. Product placement is often backed up with “Brand X. Official Partner of..” advertising nowadays. That was annoying, but these are brilliant.Continue reading “Awesome film posters with brand integration”