Red Bull Stratos Project

http://www.youtube-nocookie.com/v/zfO7lXM9_hU&hl=en_US&fs=1&rel=0&hd=1

via youtube.com

stratos.jpg

Red Bull are at it again.

How do you top something like the Project X: Shaun White’s Secret Halfpipe.

You drop a man from the stratosphere in a pressurised suit.

Obviously.

Blurb below:

“The Red Bull Stratos science team has unveiled the first space suit ever to be produced by David Clark Company for a non-governmental space program. The team has also revealed the pressure helmet, which with the suit will serve as Felix Baumgartners sole life-support system when he steps off his capsule at 120,000 feet to attempt a record-breaking freefall from the edge of space.”

Another massive project. Kudos to Red Bull.

http://www.redbullstratos.com/

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IBM Color Sensitive Interactive Billboard

http://vimeo.com/moogaloop.swf?clip_id=10695851&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

Color Sensitive Interactive Billboard from milton cj on Vimeo.

I heard Adam Greenfield of Do projects talk at The Future of Advertising a few weeks back. (He’s worth checking out if you get chance).

One of the things he’s interested in is how advertising impacts the urban environment. And advertising as something that can calming and restful instead of fast cut and frenetic. (I’ve shorten and paraphrased him really badly here – sorry Adam).

It’s a really interesting field – so I like this sort of work.

Simple but engaging. Nice.

Colourful and hyperactive ‘Art Machine’

http://vimeo.com/moogaloop.swf?clip_id=10061152&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

Swatch Creart / Grems from THANK YOU on Vimeo.

Part of a campaign by creative studio Thank You to launch the Swatch Art Collection.

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MP4-12C: Jenson Button and Lewis Hamilton test McLaren’s new road car

http://www.youtube-nocookie.com/v/NtGTxt30N94&hl=en_US&fs=1&rel=0

via youtube.com

Ultimate job? Probably.

Watch Lewis and Jenson put McLaren’s new MP4-12C through its paces at Goodwood race circuit.

McLaren revealed the performance of its 1300 kg sportscar with the following figures; 0-200km/h in under 10 secs, 1/4 mile in around 11 seconds and top speed over 200mph.

Burger King Whopperface. Your face on a wrapper

http://www.youtube-nocookie.com/v/FsISPvjg2iM&hl=en_US&fs=1&rel=0
via youtube.com

One cashier, one hidden cam, one printer. Burger King prove that each sandwich is unique, made to order, especially for each customer.

Can’t decide about this one.

Look at the state of these ads on YouTube

How cheap does it make YouTube and the video content look.

1/ Join Free, Flirt Now.
2/ I built a Free website.

The be fair the “flirt ad” is the main offender here, it’s pretty shocking.

At least the Yola ad has some design around the stock photo.

The only bonus is that someone has written a great little spoof “link building” comment underneath. 🙂

Nice takeover example on Vimeo

Feels like an age since I wrote about a nice “MPU” or “expandable”. The online ad world has moved so fast and into so many different areas that it’s nice to see to a piece of work that restores my faith in the art. I love the craft in it.

Showing that Vimeo will let you get a bit creative on their site too here’s a nice “takeover”.

There’s no snazzy interactivity jut sit back, press play, and enjoy the animation/code razzle dazzle.

Screenshots:

vim1.png

Picture 7.png

Picture 8.png

To experience it properly you need to view it on Vimeo (hmmm. I’ve thought of a new ad format).

Right-click and it’ll help you figure out how they do it.

There’s a couple of little things missing, like a website link in the description underneath. Plus I’m not sure how people are finding it.

I find Vimeo a bit less social than YouTube. That’s not necessarily a bad thing on some occasions. But It’s made its way to me OK (3-times in fact) so I guess they’re doing something right!

Open it in a New Windowhttp://vimeo.com/9194146

Here’s the core video:

http://vimeo.com/moogaloop.swf?clip_id=9194146&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

“And Then There Was Salsa” from Frito Lay Dips on Vimeo.

Anyone know the agency?