New York by Walkman


Looks like Sony is finally fighting back against Apple and their iconic product design and advertising

Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director Eron Broughton.

The agency took Sony’s earphones and literally mapped out the subway systems of London, New York and Sydney, mimicking a traditional subway map.

It’s a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. Now all Sony needs to do is apply that principle to its actual products.

via ProteinOS

EA Sports – They’ve just won the game

Brilliant thinking from EA Sports here.

Levinator25, a Tiger Woods PGA Tour 08 player, posted a video on YouTube showing a new feature of the game: the “Jesus Shot”.

As a response to a fan video Tiger Woods and EA Sports demonstrate that the “glitch” Levinator25 thought he found in the game, is not a glitch at all.

This is the absolute genius ad from EA Sports:

Here’s the original Jesus Shot video:

It is one thing for brands to actually use tools such as Twitter and Google alerts to see what is being said about their brand, however this is a prime example of tackling potential negative publicity and turning it into an opportunity of getting talked about in a positive way amongst the hard-core EA fans.

via Freshen Me Up