Next Generation Talent

Panasonic’s Next Generation Talent competition asks UK students to put their creative skills to the test and produce a TV ad. It’s back for 2009 and I’ve been asked to get involved with the judging.

However instead of me banging on about what I think; it’s clearly better to get some other opinions. So please take a look at the entries below and leave your comments on the blog or email them to me.

Here’s the lowdown.

The Brief: “Produce a TV ad to promote the Panasonic G10 Viera with FreeSat Home Hub TV, leveraging the Everything Matters brand positioning.”

The Entries:

1 – Paul Bryan // Concept: An upgrade of television life over the past forty years.

2 – Steffan Harrison // Concept: Little things make the big picture happen

3 – Romaine Reid // Concept: Show off the features and benefits of each product within Panasonics HD home hub series.

4 – David-Childs-Clarke // Concept: Electronic devices coming to life via their on lights

So that’s it.

What do you think?

Please take 2 minutes out to give these guys some feedback!!

Read more about Next Generation Talent at http://nextgenerationtalent.co.uk/

Disclosure: I do not work for Panasonic or any of their agencies.

Web Advertising Hits Rock Bottom

I noticed this happening myself but hadn’t seen the entire evolution of the ad.

Some viewers may find the following scenes upsetting:

Online ads for the game Evony started out like this:

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Then they added a woman with a little boob showing:

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In case people weren’t noticing the cleavage, the ad evolved into one where the boobs are pointed out a bit more explicitly:

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Moving on to a slightly more realistic look:

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And then they realized they could just dispense with all subtlety and get to the important part:

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Players will be disappointed to find out there isn’t even a female queen to be saved in the game.

Gobsmacked.

Copy + paste via Sociological Images

EDIT:

The madness continues here and here.

And here’s the last ad, live on the web with those CGI boobs in context.

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TV commercial reminding advertisers to make TV commercials

Saw this on the TV last night. Few classic lines in here.

YouTube link.

Blurb about who it’s for:

Thinkbox, the television marketing body for the main UK commercial television broadcasters, has launched its first ever TV advertising campaign, to remind advertisers of the unrivalled power, value and effectiveness of TV advertising and to encourage advertisers considering using TV for the first time to seek help from Thinkbox.

Sign of the times?

Targetted Facebook Ads

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This guy graduated with an MBA and arrived smack-bang in the middle of a job shredding recession. So what did he do?

To try to land a job at Microsoft he bought Facebook ads that specifically targeted employees of the companies he wanted to work for.

It cost him less than $50, and he got over 20 Microsoft employees to contact him offering to help.

Smart thinking