Real World AR Tagging

This is new app from Metaio can overlay tweets, messages, web pages and models in a real space for others to see.

The demo is pretty basic but it’s an interesting development. Personal or private tagging.. shop, restaurants and services with virtual comments for people to view by pointing a mobile at the location.

YouTube link.

The app is currently under development for iPhone, Google Android, Windows Mobile and Symbian S60 platforms.

via Digital Urban.

3 ‘freedom’ by glue London

Our first TV ad for 3.

The background to it is that as a brand they really needed to do something to re-establish trust with a very cynical public.

We needed to be real, non-shouty, quietly confident and do something that didn’t try too hard.

We also had to launch mobile Skype.

Oh and we had just under four weeks from brief to going on air…….

I think it has turned out pretty well.

It’s a platform that they can build on and ‘changing mobile forever’ sets them a challenge intrenally to keep striving to improve.

The main character Jason is a lovely bloke. Lead singer of Bugz in the Attic and perfect for this.

Copy+Paste from Sebs’ (Creative Director) blog – Discomole

A Film Crew, and Radio 1 Xtra Come To Visit

As part of the Radio 1 and 1Xtra challenge Trevor Nelson and his crew dropped into glue recently to check out his alternative career as a “coding genius”.

Rob gave them a sneak peak at how we created our latest campaign for Bacardi. (Click the pic – opens in new a window)

Picture 1.png

http://www.bbc.co.uk/radio1/takecontrol/2008/video/video_trevor_nelson.shtml

It’s called Bacardi B-Live Beatology, and at it’s heart is a face mapping app which transforms a photo of you or a friend into the UK beatbox champion Beardyman.

Amongst other stuff the app accepts uploads from mobile and webcam, and delivery to loads of touchpoints inc. email, mobile, facebook, widgets, qr code, etc.

We did a demo of the full version at the Adobe MAX conference in Dec and it got a huge reaction, so i’m gonna try and write something “proper” about it soon… it’s just where to start.

Play Small

Really good post from Ben Terret about the idea of Play Small. Spot on.

One thing that really brings home Play Small to me is iPhone web pages.

Most people would assume that a mobile web page is a compromise. Not as good or as rich as the main page. The thing is, more and more I’m finding I like the mobile pages better than the main pages.

Stripped of all superfluous content and navigation, devoid of over elobarate graphics, they’re like raw ‘what I came here for’ in one handy pocket sized rectangle.

iphonebbc.jpg

I now find myself opting for the small version even when the full sized is next to me on the laptop. I prefer the BBC News small. I prefer Typepad small. Flickr, Facebook, Twitter, Financial Times, Telegraph – I prefer them all small.

iphone7.jpg

These aren’t iPhone apps. These are web pages designed for the iPhone.

Dopplr is pretty much the only site where the big version works just as well on the small screen, I’d even say it was better than the mobile version. Dopplr is very well designed and it’s also constructed around a very strict grid and I suspect this is why it works so well small.

iphonedopplr.jpg

The full Dopplr site is on the left, the mobile Dopplr site is on the right.

It’s a design truth that it’s better to design something with restrictions. And it maybe that size is just another restriction, but I think it’s more than that. Just like Wil’s sketches feel light and quick, so do iPhone web pages. Partly because they are quicker (quicker to load etc) but partly because they’re demanding less of my attention. I can get to where I want to go much, much quicker.

Make no mistake, we’re currently leaving the era of Baroque brands and moving into a new period of austerity in communication. And as we move towards Depression 2.0 maybe Play Small will become a vital tool for all designers across all forms of media.

Read the full article at Noisy Decent Graphics

PS.

What ever happened to .mobi?