A mobile 3D exhibition: i3DG Palm Top Theater

i3DG is a playful analog extension to an iPhone, converting its 2D display into a layered 3D view.

Watch this video. Brilliant idea. I love it!

Using the very old technique of placing a halfsilvered mirror at a 45-degree angle in front of an image, in a novel new context, the project serves as a timely critique of the popular memes of 3D displays and iPhones. As a gadget peripheral, i3DG can support a wide range of different applications, ranging from simple 3D videos and animations to accelerometer based games.

Credits:
Jitsuro Mase , Tom Nagae (JP) / DIRECTIONS, Inc.
http://i3dg.mobi/

Augmented Reality Tech Demos

A lot of people think AR is dead and a bit of a dirty word, but there’s some interesting stuff appearing again.

Jekyll and Hyde Augmented Reality Book

Scrawl™ 3D iPhone drawing using multi-touch.

3D Drawing in Augmented Reality from String on Vimeo.

Add in untapped areas like mixed reality, outdoor experiences, events, and gaming; and I’m not so sure we should be writing it off just yet.

Awesomeness! HD Hero® camera from GoPro®

Great promo video for a video camera. Go fullscreen and play it in HD.

Use it for Skiing & Snowboarding, Surfing & Swimming, Skateboarding, BMX & Freeride MTB, Motocross & Off-Road, Car Racing, Human Flight.

Or mount it on a Dog.

“I see no advertisement, only awesomeness”

We’ve got one at glue and are playing with it today.

Learn more at http://www.gopro.com.

via

Facebook Places. What are the benefits for brands?

Facebook Places just became the No.1 in location based services. End of.

For brands the opportunities are massive. You get all the nice bits of Foursquare (check-in, location data, feedback, competitions, redemption, vouchers, loyalty schemes, social gaming, etc) but with the 500 million people on Facebook.

There’ll be loads of smart activity based around people ‘coming together’. Wearable technology will soon enable automatic check-in to stores. Deep and immersive social gaming becomes a reality. We all know what’s possible. But now the numbers make it exciting and viable.

Everything just became connected and the wider implications are big.

Each brand needs to think about what that means for them. But If you’re doing ‘digital stuff’ well and you’ve got a high street presence. Game on.

(A version of this comment first appeared in Marketing Magazine.)

Meanwhile, the UK waits….