2010: A Year in Trends

YouTube Rewind 2010: The Year in Review.
http://www.youtube.com/rewind

YouTube have also launched Trends: a daily zeitgeist of YouTube.
http://youtube-trends.blogspot.com/

Google Zeitgeist 2010
http://www.google.com/intl/en/press/zeitgeist2010

Twitter 2010 Trends
http://yearinreview.twitter.com/trends/

Facebook 2010 Memology: Top Status Trends of the Year
http://blog.facebook.com/blog.php?post=466369142130

Waitrose using QR Codes on TV

Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad.

It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw).

Who on earth is going to do that normally?

The ad doesn’t bother to explain what the box-barcode-thing is either.

Interesting to add a mobile CTA but needs work.

EDIT:

David Boddington (Technical Director of Mobile Marketing agency Movement) has written a much more detailed post covering LOTS of issues it raises. It’s worth a read.

http://blog.the-bods.co.uk/2010/11/waitrose-includes-qr-code-in-tv-ad.html