Just watch the first minute or so of the above clip, a Brits broadcast from online entertainment channel ITN. As product placement goes, you might think that Will Ferrell’s new film, Semi-Pro, had lucked in.
Well, no. All of these references to Semi-Pro were actually added in to the broadcast digitally and, according to MirriAd who are behind the work, this is a first for “embedded advertising in showbiz content”.
I’m not sure I like the idea of advertising mixed with content in such a way, especially when the viewer doesn’t know or understand whats happening.
There’s more thoughts, detail and comments in the original article:
MirriAd’s technology allows any video to be automatically scanned for suitable advertising zones. These zones are then tracked frame by frame for the duration that they are visible, being tracked for motion, blur and brightness for every pixel within the frame.
With Zones Detected and Scored
Beatboxing Basset Hound developed for Tele2 Sweden. I can’t understand a word on the site, but you hit “Space” to start the recording, then you use the keys to have you Hound do pull out some “improv beats”.
Fantastic animation in this viral for V-Water.
Courtesy of the Behance Network:
There’s been a lot of fuss kicked up recently about the new Bunnies ad from Fallon for Sony Bravia. The general gist is that an independent illustration agency submitted ideas to Passion Pictures; the animation house behind the bunnies; in 2002. There were a lot of similarities.
You can read more about it here, and here’s the ad in question.
Turns out it’s not just the visuals that are in question. Turns out the music has already been used in another seminal ‘Colors’ commercial.
I love the iMac ad. It’s classic Apple. No specifications, just a beautifully shot selection of the new machines spinning around each other. Mind you, does that look familiar?
Remember kids: Recycle… The possibilities are endless!
The Rolling Stones – Rainbow [iMac Colors / Sony Bravia Bunnies]
Honeycut – Exodus Honey [iMac 2007]
Honeycut on Myspace