Advertising blended with content – welcome “Embedded Advertising”

Just watch the first minute or so of the above clip, a Brits broadcast from online entertainment channel ITN. As product placement goes, you might think that Will Ferrell’s new film, Semi-Pro, had lucked in.

Well, no. All of these references to Semi-Pro were actually added in to the broadcast digitally and, according to MirriAd who are behind the work, this is a first for “embedded advertising in showbiz content”.

I’m not sure I like the idea of advertising mixed with content in such a way, especially when the viewer doesn’t know or understand whats happening.

There’s more thoughts, detail and comments in the original article:
http://www.creativereview.co.uk/crblog/whats-wrong-with-this-picture/


Technology Overiew

MirriAd’s technology allows any video to be automatically scanned for suitable advertising zones. These zones are then tracked frame by frame for the duration that they are visible, being tracked for motion, blur and brightness for every pixel within the frame.

Original

advert1.jpg

With Zones Detected and Scored

advert2.jpg

Embedded Image

advert3.jpg

glue win Creative Agency of the Year; and Get The Message wins 3 awards at this years IMA.

gtm.jpg

It’s been a bit of a week at work; with Eurostar moving and some new clients in the pipeline, i’ve not had change to get as much up here as i wanted to.

The Eurostar stuff finished on Wednesday 14 with a MSN takeover media first, so we went out to celebrate with the above-the-line agency Fallon. Halfway through the night we heard from the IMA awards. glue picked up creative agency of the year, and Get The Message for the Royal Navy won an amazing three. It was a hell of project, so it’s great for me and the team to get some silverware in recognition.

The full list of Winners:
http://www.imaawards.co.uk/Results.aspx

Download the PDFs of the write-ups.

Creative Agency of the Year:
http://www.imaawards.co.uk/Assets/Files/Winners/winners%20pdfs/award18-creative%20agency.pdf

Special Award for Technological Innovation:
http://www.imaawards.co.uk/Assets/Files/Winners/winners%20pdfs/award9-special%20technological.pdf

Best Use of Viral Marketing:
http://www.imaawards.co.uk/Assets/Files/Winners/winners%20pdfs/award12-viral%20marketing.pdf

The Grand Prix:
http://www.imaawards.co.uk/assets/files/Winners/winners%20pdfs/IMA_Awards07%206.pdf

If it ain’t broke, don’t fix it. That Sony Bravia Bunnies ad and the Apple iMac.

There’s been a lot of fuss kicked up recently about the new Bunnies ad from Fallon for Sony Bravia. The general gist is that an independent illustration agency submitted ideas to Passion Pictures; the animation house behind the bunnies; in 2002. There were a lot of similarities.

You can read more about it here, and here’s the ad in question.

Turns out it’s not just the visuals that are in question. Turns out the music has already been used in another seminal ‘Colors’ commercial.

I love the iMac ad. It’s classic Apple. No specifications, just a beautifully shot selection of the new machines spinning around each other. Mind you, does that look familiar?

Remember kids: Recycle… The possibilities are endless!

Music:
The Rolling Stones – Rainbow [iMac Colors / Sony Bravia Bunnies]
Honeycut – Exodus Honey [iMac 2007]

More info:
Honeycut on Myspace

[audio:ExodusHoney.mp3]