Avert your eyes. David OReilly has a new animation.
Yes that’s right…. TO READ. No nice videos or pretty pictures. Save them to Instapaper, Read It Later, or whatever you use… but you should get stuck into these.
Minimum Viable Personality
I seriously love this. Personality as marketing. via Martin
The New Rules of Marketing and PR
Nice simple categorisation of social media strategies – Entertain Me, Help Me, Love Me. via Niku.
Lets Kill ‘Landfill Marketing’
Tim Malbons’ deliberately provocative deck from MeetDraw’s Silicon Beach Event.
Three Major Trends Unveiled in Interbrand’s 2011 Best Global Brands Report
Today, if you think different, you win.
The Four Technologies You Need to Be Working With
What do Netflix, Zipcar, Nike+, Amazon, the Nintendo Wii, and the Apple iPhone all have in common?
Why Ad People Burn Out
And why caring about doing great work is important.
Sorry about the lack of updates. Work is taking up most of my time at the moment, but here’s some stuff I liked recently. Will try and share more of this kind of stuff in the future. Sound like a plan?
The first ad in the first break of the new series of X-Factor was this ad for Google Chrome, featuring youth site SBTV, and its founder Jamal Edwards. Inspiring da yoots. Excellent work.
DC Shoes: Ken Block’s Hollywood Megamercial
Gynkhama is back, this time he’s tearing around on the backlots of Universal Studios, California.
A virtual drumkit which syncs the sound of any object to high quality drum samples of your choice. /via Ad Bright
DragonTape HTML5 Mixmaker
Dragontape is an easy to use HTML5 video & sound editor that enables anyone to create mixtape playlists (up to 3 hours long) from YouTube and SoundCloud clips. /via Rubbishcorp
Nike+ City Runs
An installation for Nike retail stores which visualized a year’s worth of runs from the Nike+ website. Made with OpenFrameworks.
MIT Media Lab’s Brilliant New Logo Has 40,000 Permutations
The algorithm can create 40,000 logo shapes in 12 different colour combinations, providing the Media Lab an estimated 25 years’ worth of personalised business cards.
Watch YouTube With Friends
Possibly the most interesting recent Google+ feature is a new button on YouTube that lets you start a hang out with friends around a video you’re watching.
Wearable Electronic Sensors Stick Like Temporary Tattoos, Present Endless Possiblities
A team of researchers from the University of Illinois Urbana Champaign have developed small electronic devices that can be worn on the skin.
Couple of interesting projects from Toyota and B-Reel using Mind Control. Muwhahahah.
What would a Prius look like if it were a bike instead of a car? Really nice project by @Toyota, @SaatchiLA, @Deeplocal, and @parlee_z1
B-Reel UK creative director Riccardo Giraldi took this idea and made it a reality, using a Scalextric car, the Arduino electronics platform and a Mindwave headset from Neurosky.
I recently did a lunchtime session with the lovely people at Radio 1. Here’s the highlights:
CAMPAIGNS / IDEAS
Fred Pretty: The Hidden Concert Series
Mishmash of tech on display here. Somehow it all comes together beautifully.
Nike: Take Mokum
Another nice combination of Facebook and real world events.
Smart use of Google Maps and Facebook. Create a car and a map. Race with friends.
Volkswagen: Side Assist Office
Take a product feature and dramatise it. Smart branded utility from VW.
McDonalds: Interactive Pong
Nice campaign using HTML5 and geo-location instead of an app. Simple redemption too.
Heineken: Bluetooth Bottle Opener
A connected bottle opener that invites your friends over for a beer.
New site for Google+ with a very cool custom hack off the Maps API.
So many things I like I about this. Gorgeous HTML5 website, leading to branded content in Spotify and iTunes.
INNOVATION / TECHNIQUES
X-Men First Class – NFC
Posterscope, Proxama, O2 and Nokia team up. The possibilities are HUGE!
Daft Punk – Anatomy of a Mashup
The entire piece is composed from the latest HTML5 and CSS3 technology (canvas, audio, transforms & transitions).
MIT Mood Meter
Isobar have already teamed up with MIT to look at applications for brands.
Kinect + Android avatar. Love it.
Object tracking non-QR AR for iPhone with multiple media (geo-located).
Paper Record Player
A paper record player wedding invitation.
Kinect Live Music Performance
Chris Vik uses Kinect with Ableton to control sound samples and produce an amazing live music performance.
YooToob Interactive Youtube Music Machine
Just use your keyboard. It’s the Youtube interactive music machine.
The Wheels Of Steel
Turntables in your browser with HTML5/CSS/JS and some Flash. Needs a kickass browser and machine. http://wheelsofsteel.net/
This man is an owner of an electronics store in Stockholm. He swallowed a custom-made wireless soundsystem. People then request a song over the internet.
Borg & McEnroe Play Doubles on YouTube
Separately, they are alright. But when played simultaneously, they interact perfectly.
The Verbalizer by Breakfast NY
Enhancing Google Voice Search. Smart. Fast. Etc.
Face Projection Mapping
Responsive projection mapping where everything is triggered by his face. Up close and personal.
Richti-Areal Augmented Reality Installation
iPad controlled projection mapping.
Video Time Machine
Handpicked popular culture from 1860 – 2011.
The idea is simple: pick a city, and every 30 seconds it will take you to a random place and show you the Google StreetView image. Each view is not important. What’s interesting is if you leave it running and occasionally glance at it. You might recognise some views in some cities, otherwise there’s a lot of mundanity: suburbs, motorways, traffic signs. These are the grain of the city and vary wildly. /via Dentsu Blog.
Really smart use of the Storify platform to continue the conversation.
Phil Collins: Requirements
The site geolocates you, and updates the album artwork depending on the weather. London. 18º. No Jacket required.
Nice vid made from 1000s of photos.
Swede Mason steps up culture smash.
Three-Toed Sloth Crossing The Road In Costa Rica (Sloth’s Perspective)
What’s not to love?
Cat In Tanks
Downloadable app that makes Facebook look like a spreadsheet. Like the idea. Don’t like the video. Skip to 30secs to avoid most of the annoyance.
Love this app for Kalles that tells you how to boil the perfect egg, but also puts a playlist together that, when finished, means your egg is ready. It’s a small thing but a really nice touch.
I see way too many apps that are packed with “things” and “features” that don’t do any of them very well. Much prefer this single focus / brilliant execution approach.
By CP+B Europe, the app has already been downloaded more than 50,000 times.
Bringing Facebook Likes to product, in-store, with QR codes.
Expect more of this stuff.
Wicked mix of film and animation in this music promo for ‘Is Tropical’.
Directed by MEGAFORCE
Animation by 7 at Machine Molle
Produced by Jules Dieng at Elnino
“Native to” – Out June 13th on Kitsuné / Cooperative and June 2nd on Traffic.