Microsoft Gets Into Mobile Tagging

At CES Microsoft introduced Microsoft Tag, a system that enables users to instantly access mobile content,, videos, music, contact information, maps, social networks, promotions, etc. simply by pointing the device’s camera to a custom tag.

If this makes you think of QR codes, you’re not the only one.

Like QR codes, Microsoft Tags are unique two-dimensial codes that can be used to open URLs or multimedia files. The big difference is the technology behind it.

Tags doesn’t actually store any information, except for a unique ID which can fetch more data stored on Microsoft servers. That’s how they allow more information to be “attached”.

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They’ve already launched an iPhone app and a most other handsets have a mobile reader.

There’s loads more info over at  http://www.microsoft.com/tag/

via Techcrunch

Loading 99% – The Fine Art of the Pre-Loader

You’ve got quite a bit of “stuff” you need to load. You wanna keep people entertained and on the site, but it’s gotta have a light file size. Welcome to the world of the pre-loader.

The guys over at Big Spaceship have started up Pretty Loaded, a museum dedicated to pre-loaders.

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There’s a Twitter account too so you get updates when fresh content gets added.

http://prettyloaded.com/

A Film Crew, and Radio 1 Xtra Come To Visit

As part of the Radio 1 and 1Xtra challenge Trevor Nelson and his crew dropped into glue recently to check out his alternative career as a “coding genius”.

Rob gave them a sneak peak at how we created our latest campaign for Bacardi. (Click the pic – opens in new a window)

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http://www.bbc.co.uk/radio1/takecontrol/2008/video/video_trevor_nelson.shtml

It’s called Bacardi B-Live Beatology, and at it’s heart is a face mapping app which transforms a photo of you or a friend into the UK beatbox champion Beardyman.

Amongst other stuff the app accepts uploads from mobile and webcam, and delivery to loads of touchpoints inc. email, mobile, facebook, widgets, qr code, etc.

We did a demo of the full version at the Adobe MAX conference in Dec and it got a huge reaction, so i’m gonna try and write something “proper” about it soon… it’s just where to start.

Advertising trends explained via BBC and RKCR/Y&R

I’ve just seen the new ad from Rainey Kelly Campbell Roalfe/ Y&R for BBC 6Music. Click the pic (opens in new a window)

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Here’s the blurb:

“The BBC is hailing 6Music as the radio signal to tune into if you want to “Get an Earful” of the latest music in a new TV spot. The animated creature, drawn in graffiti, makes his way around the walls of London sucking up musical influences on his way.”

Here’s another cool animated graffiti wall that might’ve been some inspiration.

A short film by Blu: an ambiguous animation painted on public walls.

MUTO a wall-painted animation by BLU

Made in Buenos Aires and in Baden.
Uploaded: 09 May 2008.
Views: 3,564,300

http://www.blublu.org/

They’ve done a load of cool and weird animations take a look.

Compare The Meerkat

Here’s a car insurance ad that actually made me laugh out loud. I’d love to see the strategy doc for this.

Anyway.. talking animals with funny accents and catchphrases rock.

“Simples”

While we’re at it… who remembers this beauty? Me and lads back home used to bust this line out at some of the discothèques we haunted.

“Have you ever seen mi dancing, you know… Really Dancing!!”

I’ve always been a big a fan of Vinny, the cuddly mafia-esque Panda who loves his Fox’s…

“Biscwits”

Wackiness And Weirdness So Far…

Aviva

We’re in a housing market crash, economic downturn, recession, whatever you call it. So how does Norwich Union tell people they’re rebranding? Spunk a load of cash on celebrities who changed their name to “make it”.

So what are they saying, that they’ve rebranded to Aviva to become famous, take over the world and make loads of money like their superfamous endorsers? At times like this they should be telling us what they stand for. Celebrity insurance fail.

Swift Cover

More insurance madness here. Wonder if Iggy Pop had any idea what his agent had got him into, or in these frugel times did they just bosh a shed load of money at him.

Also people just don’t beieve this shit. Does anyone really think that Iggy went online and used Swiftcover to insure his insurance (whatever that is)…. WAKE UP!

Want Longer Lasting Sex?

These posters went up around London in December touting a Nasal Delivery Technology (sounded like a spray to me). We all thought it was a brilliant teaser campaign for something clever.

Turns out it actually was a some unproven spray, and the ads were later banned by the Advertising Standards Authority. How disappointing.

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Media-types hit Twitter

Stephen Fry kicked things off towards the end of 2008, now other media figures are joining in. Jonathan Ross is also helping debunk fake profiles as the self-styled Number One Twitter Detective. He’s also bloody fuuny as doesn’t have his “people” update his account for him. Kudos.

So far he’s let us know that Graham Lineham is real, I’m being followed by a fake Jack Dee and that Frankie Boyle & Russell Brand are thinking of joining up.

Read more about how media-types are using Twitter to bypass newspapers

Anyway.. here’s Wossy, proving that he’s Wossy

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Normal service will be resumed next time.

I just needed to get all this off my chest….