I recently did a lunchtime session with the lovely people at Radio 1. Here’s the highlights:
CAMPAIGNS / IDEAS
Fred Pretty: The Hidden Concert Series
Mishmash of tech on display here. Somehow it all comes together beautifully.
Nike: Take Mokum
Another nice combination of Facebook and real world events.
Smart use of Google Maps and Facebook. Create a car and a map. Race with friends.
Volkswagen: Side Assist Office
Take a product feature and dramatise it. Smart branded utility from VW.
McDonalds: Interactive Pong
Nice campaign using HTML5 and geo-location instead of an app. Simple redemption too.
Heineken: Bluetooth Bottle Opener
A connected bottle opener that invites your friends over for a beer.
New site for Google+ with a very cool custom hack off the Maps API.
So many things I like I about this. Gorgeous HTML5 website, leading to branded content in Spotify and iTunes.
INNOVATION / TECHNIQUES
X-Men First Class – NFC
Posterscope, Proxama, O2 and Nokia team up. The possibilities are HUGE!
Daft Punk – Anatomy of a Mashup
The entire piece is composed from the latest HTML5 and CSS3 technology (canvas, audio, transforms & transitions).
MIT Mood Meter
Isobar have already teamed up with MIT to look at applications for brands.
Kinect + Android avatar. Love it.
Object tracking non-QR AR for iPhone with multiple media (geo-located).
Paper Record Player
A paper record player wedding invitation.
Kinect Live Music Performance
Chris Vik uses Kinect with Ableton to control sound samples and produce an amazing live music performance.
YooToob Interactive Youtube Music Machine
Just use your keyboard. It’s the Youtube interactive music machine.
The Wheels Of Steel
Turntables in your browser with HTML5/CSS/JS and some Flash. Needs a kickass browser and machine. http://wheelsofsteel.net/
This man is an owner of an electronics store in Stockholm. He swallowed a custom-made wireless soundsystem. People then request a song over the internet.
Borg & McEnroe Play Doubles on YouTube
Separately, they are alright. But when played simultaneously, they interact perfectly.
The Verbalizer by Breakfast NY
Enhancing Google Voice Search. Smart. Fast. Etc.
Face Projection Mapping
Responsive projection mapping where everything is triggered by his face. Up close and personal.
Richti-Areal Augmented Reality Installation
iPad controlled projection mapping.
Video Time Machine
Handpicked popular culture from 1860 – 2011.
The idea is simple: pick a city, and every 30 seconds it will take you to a random place and show you the Google StreetView image. Each view is not important. What’s interesting is if you leave it running and occasionally glance at it. You might recognise some views in some cities, otherwise there’s a lot of mundanity: suburbs, motorways, traffic signs. These are the grain of the city and vary wildly. /via Dentsu Blog.
Really smart use of the Storify platform to continue the conversation.
Phil Collins: Requirements
The site geolocates you, and updates the album artwork depending on the weather. London. 18º. No Jacket required.
Nice vid made from 1000s of photos.
Swede Mason steps up culture smash.
Three-Toed Sloth Crossing The Road In Costa Rica (Sloth’s Perspective)
What’s not to love?
Cat In Tanks