I recently did a lunchtime session with the lovely people at Radio 1. Here’s the highlights:
CAMPAIGNS / IDEAS
Fred Pretty: The Hidden Concert SeriesMishmash of tech on display here. Somehow it all comes together beautifully.
Nike: Take MokumAnother nice combination of Facebook and real world events.
Mini MapsSmart use of Google Maps and Facebook. Create a car and a map. Race with friends.
Volkswagen: Side Assist OfficeTake a product feature and dramatise it. Smart branded utility from VW.
McDonalds: Interactive PongNice campaign using HTML5 and geo-location instead of an app. Simple redemption too.
Heineken: Bluetooth Bottle OpenerA connected bottle opener that invites your friends over for a beer.
Google+ DemoNew site for Google+ with a very cool custom hack off the Maps API. http://www.google.com/+/demo/
IKEA LullabySo many things I like I about this. Gorgeous HTML5 website, leading to branded content in Spotify and iTunes. http://demo.fb.se/pr/ikea/lullabies/
INNOVATION / TECHNIQUES
X-Men First Class – NFCPosterscope, Proxama, O2 and Nokia team up. The possibilities are HUGE!
Daft Punk – Anatomy of a MashupThe entire piece is composed from the latest HTML5 and CSS3 technology (canvas, audio, transforms & transitions). http://daftpunk.themaninblue.com/
MIT Mood MeterIsobar have already teamed up with MIT to look at applications for brands.
Androidify DanceKinect + Android avatar. Love it.
AurasmaObject tracking non-QR AR for iPhone with multiple media (geo-located).
Paper Record PlayerA paper record player wedding invitation.
Kinect Live Music PerformanceChris Vik uses Kinect with Ableton to control sound samples and produce an amazing live music performance.
YooToob Interactive Youtube Music MachineJust use your keyboard. It’s the Youtube interactive music machine.
The Wheels Of SteelTurntables in your browser with HTML5/CSS/JS and some Flash. Needs a kickass browser and machine. http://wheelsofsteel.net/
Human JukeboxThis man is an owner of an electronics store in Stockholm. He swallowed a custom-made wireless soundsystem. People then request a song over the internet.
Borg & McEnroe Play Doubles on YouTubeSeparately, they are alright. But when played simultaneously, they interact perfectly.
The Verbalizer by Breakfast NYEnhancing Google Voice Search. Smart. Fast. Etc.
Face Projection MappingResponsive projection mapping where everything is triggered by his face. Up close and personal.
Richti-Areal Augmented Reality InstallationiPad controlled projection mapping.
Video Time MachineHandpicked popular culture from 1860 – 2011.
RobotFlaneurThe idea is simple: pick a city, and every 30 seconds it will take you to a random place and show you the Google StreetView image. Each view is not important. What’s interesting is if you leave it running and occasionally glance at it. You might recognise some views in some cities, otherwise there’s a lot of mundanity: suburbs, motorways, traffic signs. These are the grain of the city and vary wildly. /via Dentsu Blog. http://robotflaneur.com/
Future MusicReally smart use of the Storify platform to continue the conversation. http://storify.com/futuremusicmag.js
Phil Collins: RequirementsThe site geolocates you, and updates the album artwork depending on the weather. London. 18º. No Jacket required. http://www.philcollinsrequirements.com
Glasto 2011Nice vid made from 1000s of photos.
Masterchef SynesthesiaSwede Mason steps up culture smash.
Three-Toed Sloth Crossing The Road In Costa Rica (Sloth’s Perspective)What’s not to love?
Cat In TanksLove.