Touchscreen is SO last year. Mind Control is where it’s at.

Couple of interesting projects from Toyota and B-Reel using Mind Control. Muwhahahah. What would a Prius look like if it were a bike instead of a car? Really nice project by @Toyota, @SaatchiLA, @Deeplocal, and @parlee_z1 B-Reel UK creative director Riccardo Giraldi took this idea and made it a reality, using a Scalextric car, the ArduinoContinue reading “Touchscreen is SO last year. Mind Control is where it’s at.”

Radio1 Inspiration Session

I recently did a lunchtime session with the lovely people at Radio 1. Here’s the highlights: CAMPAIGNS / IDEAS Fred Pretty: The Hidden Concert SeriesMishmash of tech on display here. Somehow it all comes together beautifully. Nike: Take MokumAnother nice combination of Facebook and real world events. Mini MapsSmart use of Google Maps and Facebook.Continue reading “Radio1 Inspiration Session”