Spotted this at the weekend. Waitrose are using a QR code on their Xmas TV ad.
It’s a nice idea, but I had to stop the Sky box, rewind the TV, press pause, get my iPhone out, open a QR code reader, then take a photo. (It didn’t work btw).
Who on earth is going to do that normally?
The ad doesn’t bother to explain what the box-barcode-thing is either.
Interesting to add a mobile CTA but needs work.
David Boddington (Technical Director of Mobile Marketing agency Movement) has written a much more detailed post covering LOTS of issues it raises. It’s worth a read.