PR and Media explained… via Popbitch

A great insight into how media and celebrity are tied together from Popbitch.

The shorthand version seems to be:
1. Many journalists are lazy and useless.
2. All media is biased.

Read on…..

STORY 1

Nadine from Girls Aloud is really splitting opinion with her solo career. It seems that whenever someone writes something nice about her, certain other papers feel obliged to run something negative.

For example, The Sun gets first listen to her new single, Insatiable, and writes a fairly positive review. Then, the very next day, The Mirror responds with this: “Nadine Coyle has reportedly been snubbed by singer-songwriter Labrinth, because he’d prefer to get the chance to work with Cheryl Cole.

Only LA-based Nadine didn’t really know who Labrinth was – much less that she’d asked him to work with her. (Her album’s more Bonnie Tyler than Tinie Tempah anyway. And in a good way.)

Must be coincidence that Labrinth shares the same PR company as Cheryl. And is on Cheryl’s sponsor Simon Cowell’s label. And that the Mirror and Mail journalists who seem to write the anti-Nadine pieces are the ones who seem to get all the Cheryl Cole exclusives.

STORY 2

While tabloid scandals are on the agenda, maybe someone should look at some others. Popbitch think it is wrong that celebrity weeklies can routinely peddle what turn out to be complete fabrications as fact on the cover of magazines.

See this week’s Now. “Big Brother Bombshell – As Preston dithers… PETE WANTS CHANTELLE” shouts the cover, with a big photo of Chantelle and Peter Andre. Chantelle Houghton and Peter Andre are both represented by CAN associates.

Peter Andre is not once directly quoted – Pete just can’t get enough of Chantelle right now”, reveals a friend – is the gist of a whole article attributed to quotes from an un-named source.

You probably remember seeing what looks like the same story linking Pete with Kerry Katona, another CAN client.

Those involved – the magazine, journalists, PRs and stars – are complicit in making a cover story on a big-selling magazine without any real basis, treating readers of the magazine with little respect.

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Author: kinsella

Strange Projects at Google

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