Facebook Places. What are the benefits for brands?

Facebook Places just became the No.1 in location based services. End of.

For brands the opportunities are massive. You get all the nice bits of Foursquare (check-in, location data, feedback, competitions, redemption, vouchers, loyalty schemes, social gaming, etc) but with the 500 million people on Facebook.

There’ll be loads of smart activity based around people ‘coming together’. Wearable technology will soon enable automatic check-in to stores. Deep and immersive social gaming becomes a reality. We all know what’s possible. But now the numbers make it exciting and viable.

Everything just became connected and the wider implications are big.

Each brand needs to think about what that means for them. But If you’re doing ‘digital stuff’ well and you’ve got a high street presence. Game on.

(A version of this comment first appeared in Marketing Magazine.)

Meanwhile, the UK waits….

Visualisation of Asteroid Discoveries from 1980-2010

This animation by the National Astronomy and Ionosphere Center shows a beautiful view of the past 30 years of asteroid discoveries. As the years pass by, the numbers grow, and the patterns unfold.

Key:
New Discoveries are briefly highlighted in White
Earth Crossers are Red
Earth Approachers are Yellow
All Others are Green

From 8959 to 530091 in 30 years. Amazing.

via

Digital installations situated in Google Earth

These digital sculptures by artist Peter Root were all created in Google Sketchup. Some of the stills look a bit more striking than the videos themselves. But it’s a really interesting idea, and something that could easily became a permanent layer in Google Earth – easily allowing artists to create and show work in a digital space.

http://vimeo.com/moogaloop.swf?clip_id=8446743&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0

Digital Detritus – Earth from Peter Root on Vimeo.

Read more about the project and the artist here:
http://www.peterroot.com/index.php?/projects/google-earth-sculptures/

“Rise of the Idiots”, by Dan Ashcroft

Just popped out for lunch in Shoreditch. Reminded me of this. I think they’re now called “Hispters”.

Scene from the excellent “Nathan Barley” series in which Dan Ashcroft gives a commentary on the rise of the idiot classes. Many people think this rant is the exposition of co-creator Chris Morris’s own feelings on popular culture.