New distorted ads from Sony + Honda

A couple of new pieces of work from 2 agencies that I really admire. Can’t decide about these. What do you think?

Sony 3D by Anomaly


Agency: Anomaly, London
Creative Director: Mike Byrne
Director: Frank Budgen
Production: Gorgeous Enterprises
Producer: Rupert Smythe

Honda CR-Z by Wieden + Kennedy


Agency: Wieden + Kennedy London
Creatives: Sam Heath, Chris Groom
Production company: Gorgeous Enterprises
Director: Frank Budgen
Post: The Mill

Style over substance? Technique over message? Or fuck it, they’re interesting, people will notice them and if it grabs their attention job done?

Both directed by Frank Budgen.

Would love to know your thoughts.

Disney’s The Black Hole: End Sequence

Wow. I was pretty creeped out watching this sequence again. I don’t think I’ve really took it all in when I was a kid.

Reinhardt ends up trapped and enslaved inside the robot he created. Powerless and immobile. Maximilian with his limbs extended looks like a horned devil figure stood upon the mountain. Surrounded by skeletons wearing black hooded capes as the crew ascend through a corridor of light.

Classic Christian imagery, plus a fantastic music score from John Barry.

Powerful stuff from Disney.

adidas Originals – Star Wars™ Cantina 2010

Sure the link is tenuous between Star Wars and adidas – but it’s nicely done and worth a look. I’ve watched it a few times trying to find to new sequences, effects shots, and joins.

A full list of the stars featuring is listed in the tags for the video:

David Beckham Daft Punk Snoop Dogg Franz Beckenbauer Noel Gallagher Ian Brown Ciara Jay Baruchel DJ Neil Armstrong Obi-Wan Kenobi Han Solo Cantina Greedo C-3PO R2-D2.

Dan Calladine also spotted that adidas are allowed to use the terms ‘FIFA’ and ‘World Cup’, unlike Nike. So overall this must’ve cost them quite a few quid..!!

This is really doing the rounds at the moment, so sorry if this is the 10th time you’ve seen it – but I like it.