The New PUMA Fuseproject – Packaging as Branding

http://www.youtube-nocookie.com/v/vwRulz8hPKI&hl=en_GB&fs=1&rel=0&hd=1

Really nice work by Yves Behar for Puma to reduce packaging waste.

“Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year,” Béhar tells FastCompany.com. “Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials.”

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

There’s no doubting the Green credentials and I was gonna get more wax lyrical. But then I read the comments on YouTube. Check out these 2 gems:

DJHELLO 21 months? To replace a box with a bag? I think Yves saw you coming

FCule 21 FUCKING MONTHS?!?!? Are you f kidding me.. jesus christ

Genius.

via

Author: kinsella

Strange Projects at Google

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