IBM Color Sensitive Interactive Billboard

http://vimeo.com/moogaloop.swf?clip_id=10695851&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1

Color Sensitive Interactive Billboard from milton cj on Vimeo.

I heard Adam Greenfield of Do projects talk at The Future of Advertising a few weeks back. (He’s worth checking out if you get chance).

One of the things he’s interested in is how advertising impacts the urban environment. And advertising as something that can calming and restful instead of fast cut and frenetic. (I’ve shorten and paraphrased him really badly here – sorry Adam).

It’s a really interesting field – so I like this sort of work.

Simple but engaging. Nice.

Author: kinsella

Strange Projects at Google

2 thoughts on “IBM Color Sensitive Interactive Billboard”

  1. On some days, the last thing I want is to have my surroundings respond in the way I have dressed / am feeling. What if I need cheering up…? I think the practical application is very limited, although I firmly believe in the semiotics of customer profiling.

    Like

  2. On some days, the last thing I want is to have my surroundings respond in the way I have dressed / am feeling. What if I need cheering up…? I think the practical application is very limited, although I firmly believe in the semiotics of customer profiling.

    Like

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