Really nice work by Yves Behar for Puma to reduce packaging waste.
“Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year,” Béhar tells FastCompany.com. “Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials.”
The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.
There’s no doubting the Green credentials and I was gonna get more wax lyrical. But then I read the comments on YouTube. Check out these 2 gems:
DJHELLO 21 months? To replace a box with a bag? I think Yves saw you coming
FCule 21 FUCKING MONTHS?!?!? Are you f kidding me.. jesus christ
I don’t know ANYTHING about this but it looks cool.
Really interesting concept video by Julia Yu Tsao.
Loads more information about it on the project website here:
Red Bull are at it again.
How do you top something like the Project X: Shaun White’s Secret Halfpipe.
You drop a man from the stratosphere in a pressurised suit.
“The Red Bull Stratos science team has unveiled the first space suit ever to be produced by David Clark Company for a non-governmental space program. The team has also revealed the pressure helmet, which with the suit will serve as Felix Baumgartners sole life-support system when he steps off his capsule at 120,000 feet to attempt a record-breaking freefall from the edge of space.”
Another massive project. Kudos to Red Bull.
This stunning short film is inspired by numbers, geometry and nature.
Sit back and enjoy the ride.
More info about the project here.
More smart thinking from IBM.
One of the things he’s interested in is how advertising impacts the urban environment. And advertising as something that can calming and restful instead of fast cut and frenetic. (I’ve shorten and paraphrased him really badly here – sorry Adam).
It’s a really interesting field – so I like this sort of work.
Simple but engaging. Nice.