The New PUMA Fuseproject – Packaging as Branding

http://www.youtube-nocookie.com/v/vwRulz8hPKI&hl=en_GB&fs=1&rel=0&hd=1 Really nice work by Yves Behar for Puma to reduce packaging waste. “Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year,” Béhar tells FastCompany.com. “Cargo holds in the ships can reach temperatures of 110 degreesContinue reading “The New PUMA Fuseproject – Packaging as Branding”

Curious Displays

http://vimeo.com/moogaloop.swf?clip_id=9486977&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1 Curious Displays from Julia Tsao on Vimeo. Really interesting concept video by Julia Yu Tsao. Loads more information about it on the project website here: http://cargocollective.com/juliatsao#263179/Curious-Displays

Red Bull Stratos Project

http://www.youtube-nocookie.com/v/zfO7lXM9_hU&hl=en_US&fs=1&rel=0&hd=1 via youtube.com Red Bull are at it again. How do you top something like the Project X: Shaun White’s Secret Halfpipe. You drop a man from the stratosphere in a pressurised suit. Obviously. Blurb below: “The Red Bull Stratos science team has unveiled the first space suit ever to be produced by David ClarkContinue reading “Red Bull Stratos Project”

Mathematics is the language of nature

http://vimeo.com/moogaloop.swf?clip_id=9953368&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1 Nature by Numbers from Cristóbal Vila on Vimeo. This stunning short film is inspired by numbers, geometry and nature. Sit back and enjoy the ride. More info about the project here.

IBM Color Sensitive Interactive Billboard

http://vimeo.com/moogaloop.swf?clip_id=10695851&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1 Color Sensitive Interactive Billboard from milton cj on Vimeo. I heard Adam Greenfield of Do projects talk at The Future of Advertising a few weeks back. (He’s worth checking out if you get chance). One of the things he’s interested in is how advertising impacts the urban environment. And advertising as something that canContinue reading “IBM Color Sensitive Interactive Billboard”