Burger King Whopperface. Your face on a wrapper

http://www.youtube-nocookie.com/v/FsISPvjg2iM&hl=en_US&fs=1&rel=0
via youtube.com

One cashier, one hidden cam, one printer. Burger King prove that each sandwich is unique, made to order, especially for each customer.

Can’t decide about this one.

Published by

kinsella

Strange Projects at Google

3 thoughts on “Burger King Whopperface. Your face on a wrapper”

  1. Nice stunt, but with people’s paranoia, and many people unwilling to be photographed I wonder how many people wouldn’t be best pleased about it.
    “What happens to the photo?”
    “Who gave you permission?”
    “Will it be stored?”
    “Will you use it somewhere else?”

    I think it’s a pretty nice idea with regards to PR. But many, I fear, won’t.

    Like

  2. “What happens to the photo?”
    It stays on their system

    “Who gave you permission?”
    No-one.

    “Will it be stored?”
    You bet. Customer information databases of any kind are extremely valuable.

    “Will you use it somewhere else?”
    Of course – look at the quick sequence of faces on this ad. Did they get paid/sign artist release contracts? Woops.

    Like

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