Burger King Whopperface. Your face on a wrapper

http://www.youtube-nocookie.com/v/FsISPvjg2iM&hl=en_US&fs=1&rel=0
via youtube.com

One cashier, one hidden cam, one printer. Burger King prove that each sandwich is unique, made to order, especially for each customer.

Can’t decide about this one.

Author: kinsella

Strange Projects at Google

3 thoughts on “Burger King Whopperface. Your face on a wrapper”

  1. Nice stunt, but with people’s paranoia, and many people unwilling to be photographed I wonder how many people wouldn’t be best pleased about it.
    “What happens to the photo?”
    “Who gave you permission?”
    “Will it be stored?”
    “Will you use it somewhere else?”

    I think it’s a pretty nice idea with regards to PR. But many, I fear, won’t.

    Like

  2. “What happens to the photo?”
    It stays on their system

    “Who gave you permission?”
    No-one.

    “Will it be stored?”
    You bet. Customer information databases of any kind are extremely valuable.

    “Will you use it somewhere else?”
    Of course – look at the quick sequence of faces on this ad. Did they get paid/sign artist release contracts? Woops.

    Like

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