Feels like an age since I wrote about a nice “MPU” or “expandable”. The online ad world has moved so fast and into so many different areas that it’s nice to see to a piece of work that restores my faith in the art. I love the craft in it.
Showing that Vimeo will let you get a bit creative on their site too here’s a nice “takeover”.
There’s no snazzy interactivity jut sit back, press play, and enjoy the animation/code razzle dazzle.
To experience it properly you need to view it on Vimeo (hmmm. I’ve thought of a new ad format).
Right-click and it’ll help you figure out how they do it.
There’s a couple of little things missing, like a website link in the description underneath. Plus I’m not sure how people are finding it.
I find Vimeo a bit less social than YouTube. That’s not necessarily a bad thing on some occasions. But It’s made its way to me OK (3-times in fact) so I guess they’re doing something right!
Open it in a New Window – http://vimeo.com/9194146
Here’s the core video:
Anyone know the agency?