Great idents for BBC Sport

I saw this at the weekend for the Winter Olympics.. and loved it.

BBC Sport – Winter Olympics Animation 2010

Marc Craste was briefed by agency RKCR/Y&R to create a film based around a legendary quest, where an Inuit hero retrieves a spiritual stone that has been stolen from a mystical totem by a giant bear. While performing his mission, our hero reveals some pretty nifty sporting skills that would prove useful at the Olympics, including skiing, snowboarding, and curling. The film was commissioned via Red Bee Media, agency: RKCR/Y&R, prod co: Studio AKA, director Marc Craste.

The beeb have a habit of commissioning smart promos for these kind of big events. Remember these?

BBC Sport – World Cup Promo 2002

BBC Sport – Olympics 2008

via

Author: kinsella

Strange Projects at Google

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s