Toshiba Space Chair Project by Grey London
Escape Vehicle no.6 (chair in space), Simon Faithfull, 2004, 4min extract
Looks like it all kicked off on the “Making Of..” page – then this appeared:
Toshibas new Space Chair ad was inspired by a sub culture of scientists and artists who send objects to the edge of space using weather balloons. Grey London collaborated with a number of talented individuals, including British artist Simon Faithfull, to re-create the concept of launching a generic chair into space, and by using their own HD cameras, to demonstrate how Toshiba technology can take something ordinary and make it extraordinary.
That’s proper PR ad-speak for a YouTube forum team Tosh. And I love the carefully worded slightly ass covering formal tone as well. Bonus for the single post and closed conversation. In and out. Boom!!