Getting Creative with Google

As clicks on banners diminish, the challenge for agencies is to find new and interesting ways of engaging people in their different spaces. Recently there’s been a definite move towards taking an application / service and wrapping a creative experience around it.

I’ve picked out 3 new(ish) bits that I’ve spotted… all using services provided by Google.

1 – Google Wave

Launched on a wave of hype (geddit), with people scrambling on Twitter to get invites. Google Wave is meant to be a gamechanger. I got an invite. It’s not that great with only 5 people to talk to.

To show off the potential power of Wave – Joe Sabia (a person who may have a bit too much time on his hands) recreated Samuel L Jacksons’ epic Ezekiel 25:17 speech from Pulp Fiction.

Have a look at this:

YouTube link.

2 – Google Maps

Next up is a nice hack of Google Maps. The Editors created a microsite where you whizz around London finding places of interest to them, unlocking content from the new album as you go along.

This kind of stuff used to be mindblowing but there were some interesting comments on Adverblog about it.

I very much like the idea of integrating real and virtual life. But to be honest, my feeling about this execution is “smart, cool, well done” but not “wow” in the sense that this kind of wise approach to digital tools should be the norm (and maybe it’s beginning to be the norm) and not the “wow” exception. What do you think?

I feel the same way. Nicely done, enjoyable, but lacks some of the wow.

However since 14th October, when the campaign went live, 35,000 people have engaged with the app. What’s more, each visitor has spent an average three and a half minutes interacting with it, dipping in and out of an average number of three tracks.

Have a look for yourself:

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The Editors – Google Street View Hack / Mashup

3 – YouTube

As Google continues to try and monetise YouTube, opportunities to do something a bit different are popping up regularly. To highlight what’s possible Google Creative Labs send out a doc called 87 Cool Things.

Spend some time looking through this. It’s bound to trigger some ideas:

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87 cool things, even a few from us. (Google Docs link)

So there you have it.

I’ve written this pretty quickly so haven’t had time to fully expand on all the ideas, but if you’ve read this site a bit you’ll be used to that.

UPDATE

An hour after I posted this, Tom Ajello from Poke NY sent this link round Twitter.

Goolery: A Gallery of awesome Google-related projects from around the world

http://www.goollery.org

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Configure Your Car By Touch

http://vimeo.com/moogaloop.swf?clip_id=6796111&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=ff0179&fullscreen=1

Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.

Audi A4 Car Configurator by Neue Digitale / Razorfish in collaboration with Realtime Technology AG.

Simple gestures allow the user to alter virtually anything on the A4, with instant results. Microsoft Surface doesn’t provide the appropriate hardware, so the application is connected to a dedicated render-server via network. The speed is quite good for a high-quality rendering and it can be easily improved by switching to a more powerful server.

Say goodbye to the 100-page optional extras book.

Do Something To Get Noticed

Meet Chris Kahle, who Tweeted his way into Crispin.

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So there you have it. Blogs and twitter picked it up, over 80 tweets were sent, and he got the cut through.

It’s not something that anyone can do again. But he get their attention and seems to have the skills to back it all up.

Fair play.

Interview with Alex Bogusky.

Bit more about his effort here – http://thisischriskahle.com/projects/cpbtweet/

PhotoSketch. The Internet Image Montage Mega-Machine

http://vimeo.com/moogaloop.swf?clip_id=6496886&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=ff0179&fullscreen=1

PhotoSketch: Internet Image Montage from tao chen on Vimeo.

This is has been getting loads of coverage but what it does it pretty mind boggling so I wanted to share.

Created by Computer Science & Technology student at Tsinghua University and the National University of Singapore, Photosketch lets you draw outlines with labels, then some seriously clever software takes over and matches real life images to create your composite.

The video explains it better.

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have you seen the .™ (DOT)

2 fantastic promo videos for iPhone apps created by ustwo™.

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Food

YouTube link.

Death

YouTube link.

About the game:

Produced in 48 hours .™ is born. The name of the game is survival. It’s simple. You are .™. Blue circles are food. Red triangles are death. .™ starves and shrinks without food. Red death makes .™ hungrier. Can .™ survive?

.™ is 1/6 of a suite of forthcoming apps from ustwo™, called 48hApps. Each of the apps is created in a 48 hour time period, and each is about simple, stunning design and simple, addictive game play. Collect all 6 games to complete the set.

via