Advertising Creative Visual Web

The Story of Adi Dassler

Wow wow wow… Read the blurb below to see why.

The story of Adi Dassler from Dario Nucci on Vimeo.

This is the story of Adi Dassler, founder of adidas and one of the world’s most original thinkers. Set entirely in his workshop, this stop frame animation recounts some of his most important inventions and shows us the influence he’s had over sport as we know it today.


Everything in Adi’s workshop was recreated at 1:3 scale. Using photographs taken at the adidas museum, each prop was hand crafted using real materials such as wood floors and cabinets, metal tools and trophies, and even leather for the shoes.

The set took the skills of 30 animation experts a month to build.

Starting with a live-action animatic of the entire film, the stop-motion was then matched frame by frame to achieve realistic movements by the Adi character. The film was roughly 4800 frames, at an average of 1 hour shooting time per second of footage.

Adi’s story is narrated by famed German actor Jürgen Prochnow and an entirely original score was composed and played by the Czech Symphony orchestra. The contemporary beats which signify present day adidas were made by Xavier Mosely of Blackalicious.

A little bit special this one.


Creative Digital Technology Visual

Augmented Reality. Texture Extraction Experiment

Augmented Reality Texture Extraction Experiment from Lee Felarca on Vimeo.

This is an AR-based experiment that enables the user to lift textures from real-world objects in live video and apply them onto 3D objects that are overlayed on top of them.

Only box primitives are supported here, but the general idea could be extended to other types of 3D primitives or potentially even more complex objects with some clever image compositing and UV mapping.

See blog post for more info, and a live version of the demo:

Creative Visual

Movie Poster Mashups


More at:

Advertising Design Music

Pet Shop Boys Tour Ad

Like this takeover on to promote their upcoming tour.


View other sizes.

Leaderboard, MPU and background image – but the design / art direction works really well so the whole thing doesn’t feel too in your face.

I’ve got tickets to see the gig on the 21st December at the O2 Arena.

Can’t wait.

Design Digital Technology Visual

Toxiclibs. An Immense Computational Design Showreel

Showreel of projects & experiments created by current users of the toxiclibs library.

Cool music too.

toxiclibs showreel from postspectacular on Vimeo.

toxiclibs is an independent, open source library collection for computational design tasks with Java & Processing.

After 2.5 years of continuous development & refactoring, the collection consists of >14k lines of code, 124+ classes, 18 packages bundled into 7 libraries.

The classes are purposefully kept fairly generic in order to maximize re-use in different contexts ranging from generative visuals, data visualization to digital fabrication, use as teaching tool and more.

More information & downloads:

Funny General

Star Trek Meets Monty Python

Really good remix / mashup / cut n paste thing.

YouTube link.

Creative Digital Visual

Particular 2 and PFHoe

street tests from Najork on Vimeo.

Shot with a Canon SD960.

Tracked with PFHoe Pro

3D, particles, and objects created with Particular 2.

Creative Funny Visual

8-Bit retro Michael Jackson and Nike Sportswear

More lo-fi goodness circulating at the moment. Check out the special moves and noises on MJ.

Super Michael Jackson Bros.

YouTube link.

Nike Sportswear: Patrice Evra AW 77

YouTube link.

Love them.


Born Again: Derek and Clive

Nick Love and Danny Dyer discuss their film Outlaw and the critical reaction it received.

This is the official DVD directors commentary. This is not a piss-take. Believe it or not.

Contains strong language.

YouTube link.

Absolutely hilarious. What pair of clowns.

Here’s a little extra – Danny Dyer getting a lesson from some East End nutter called Mo.

Check out the last ‘clip’ he gives him.

YouTube link.