The Lowdown on Tron Legacy

Here’s more on the viral stunt: Buzz for the effort started several days before the convention, when sites like FirstShowing.net “mysteriously received two tokens for Flynn’s Arcade,” a key location from the original ’80s sci-fi classic starring Jeff Bridges. … Hopefully this smart, inclusive delivery will get through to people who still think “viral marketing” means inventing a lame catchphrase or lamer fake Web site and pummeling the Internet with it. (via Ad-Age ) And here’s what was behind Flynn’s Arcade.

The lid is slowly lifting on TR2N – now officially renamed “Tron Legacy”.

Disney just released the test footage, originally leaked from Comic-Con in 2008, in HD. They also released some concept art and begun a buzz campaign.

Here’s the official teaser.

YouTube link.

Here’s the concept art video.

YouTube link.

And some concept art stills.

i_trontitle.jpg

i_tron2.jpg

i_tron3.jpg

i_tron5.jpg

i_tron14.jpg

View all the concept art stills.

Here’s the details behind the viral stunt:

Buzz for the effort started several days before the convention, when sites like FirstShowing.net “mysteriously received two tokens for Flynn’s Arcade,” a key location from the original ’80s sci-fi classic starring Jeff Bridges. The tokens and other digital breadcrumbs led bloggers to a site called Flynn Lives, where an online counter told viewers to meet at a certain cul-de-sac in San Diego Thursday night.

Those who turned out got to take part in a blacklight scavenger hunt, something that’s both fun and thematically relevant to the aesthetics of the first Tron.

Soon they had discovered a re-creation of Flynn’s Arcade, where a secret room held the biggest prize of all: a real-life lightcycle from the new movie (shown above), accompanied by some of Daft Punk’s musical score. Hopefully this smart, inclusive delivery will get through to people who still think “viral marketing” means inventing a lame catchphrase or lamer fake Web site and pummeling the Internet with it.

(via Ad-Age)

And here’s what was behind Flynn’s Arcade.

YouTube link.

An actual Lightcycle.

Quote – “This is fucking awesome”.

Plus.. Daft Punk are working on the music score, and Digital Domain are on VFX duty. I can’t wait to see this in IMAX 3D.

See the Directors showreel and read the original post here: TR2N: Updating an icon.

Author: kinsella

Strange Projects at Google

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